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Is the RTX 3060 Coming? Nvidia Tips Jan. 12 'GeForce' Event

The company is planning a 'GeForce RTX: Game On' event for next month's virtual CES. It's scheduled to start an hour after AMD's own event kicks off.

 & Michael Kan Principal Reporter

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Nvidia is teasing another RTX graphics card announcement at next month’s CES.

A live-streamed “GeForce RTX: Game On” event is scheduled for Jan. 12 at 9 a.m. PST. Jeff Fisher, head of Nvidia's PC graphics card business, is slated to speak about "the company’s latest innovations in gaming and graphics,” Nvidia said without elaborating.

The company announced the event as rumors swirl about new entries in the RTX 3000 series. On Tuesday, PC review outlet Igor’s Lab reported that Nvidia will introduce the RTX 3060 at CES, possibly in two variants: one with 12GB of memory the other with 6GB. 

If true, the rumored card will likely be priced close to the RTX 3060 Ti, a $399 card that launched earlier this month only to sell out immediately. Meanwhile, other reports have claimed Nvidia is also preparing the RTX 3080 Ti, which is expected to be a heavy-duty graphics card. 

Whatever Nvidia announces, it’ll no doubt try to undercut rival AMD’s own GPU offerings. Interestingly, Nvidia’s event will start an hour before AMD kicks off its own CES keynote at 8 a.m., during which CEO Lisa Su is slated to discuss AMD's own graphics solutions. 

Unfortunately, graphics cards from both companies have been in short supply amid overwhelming demand from consumers trying to upgrade their PCs. Nvidia itself has estimated the shortages may persist into the first months of 2021. To buy the graphics cards, we recommend you try a free inventory checker to immediately learn about product restocks.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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