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Sony: PS5 Launch Day Sales Will Be Online Only

Don't camp out for the PS5 on Nov. 12. Sales of the console will be exclusive to online retail, Sony said, citing the need to keep consumers safe during the pandemic.

 & Michael Kan Principal Reporter

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When the PlayStation 5 goes on sale next week in North America, you actually won’t be able to buy it at physical retail stores. 

Instead, Sony plans on selling the PS5 exclusively online. “In the interest of keeping our gamers, retailers, and staff safe amidst COVID-19, today we are confirming that all day-of launch sales will be conducted through the online stores of our retail partners,” Sony wrote in a blog post.

The only customers who should be visiting a retail store on launch day are those who successfully pre-ordered a PS5 from a retailer, and plan to pick up their unit. Everyone else should stay at home, and place their first day orders online, the company said. 

“Please don’t plan on camping out or lining up at your local retailer on launch day in hopes of finding a PS5 console for purchase,” Sony added. 

The company left unclear when the PS5 will be available in store at retailers. But we expect the console to sell out online, and then remain out of stock, when launch day sales begin next Thursday, Nov. 12. 

Currently, pre-orders for the console have been maxed out at all the major retailers. And according to Reuters, Sony pre-sold as many PS5 consoles in the first 12 hours in the US as the company did in the first 12 weeks when the PS4 was launched. 

“It may well be that not everybody who wants to buy a PS5 on launch day will be able to find one,” Jim Ryan, CEO of Sony Interactive Entertainment, told the publication last month. 

If you fail to score one on launch day, Best Buy plans on selling the PS5 in limited quantities during its Black Friday sales event, which starts on Nov. 22.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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