PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Microsoft to Raise Prices on First-Party Xbox Games to $70 in 2023

The price increases will affect games including Forza Motorsport, Redfall, and Starfield.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

The days of Microsoft pricing its flagship Xbox games at $59.99 are coming to an end.

Starting next year, first-party titles for the Xbox will hit store shelves at $69.99, according to IGN, which was first to report the news. 

In a statement, a Microsoft spokesperson said: “We’ve held on price increases until after the holidays so families can enjoy the gift of gaming. Starting in 2023 our new, built for next-gen, full-priced games, including Forza Motorsport, Redfall, and Starfield, will launch at $69.99 USD on all platforms.” 

This also likely means the same titles for the PC will be $70. Microsoft is increasing prices citing “the content, scale, and technical complexity” of upcoming titles. However, the company noted all the games will also be released on Xbox Game Pass, which can start at $9.99 per month. 

The news will no doubt annoy gamers. But the $69.99 price has already become somewhat standard for new games across the industry. For example, other companies including Sony, Square Enix, and Take-Two have also been pricing their latest AAA games at $70.

Thankfully, Microsoft decided to keep Halo Infinite at $59.99 when it launched last year. But in October, Xbox’s game chief Phil Spencer hinted that a price hike for the company’s games was on the horizon. "I do think at some point we'll have to raise the prices on certain things, but going into this holiday we thought it was important to maintain the prices,” Spencer said at The Wall Street Journal Tech Live conference. 

In the same interview, Spencer added: “We've held price on our console, we've held price on games... and our subscription. I don't think we'll be able to do that forever.” So we wouldn’t be surprised if Microsoft raises the cost for the Xbox Series X and Game Pass sometime next year.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio