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12 Amazon Prime Video Features Every Binge-Watcher Should Know

 & Chandra Steele Senior Features Writer
 & Evan Dashevsky Features Editor
Our Experts
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It may have started as a perk that came along with Amazon Prime, but with the help of some award-winning content, Amazon's streaming video service has become a true Netflix competitor.

Amazon Video is not exactly like other video streaming services. While it's available as a standalone service for $8.99 per month, most people likely interact with it as a benefit of Amazon Prime, which runs $119 per year. Also unlike its streaming competition, there's pay content mixed in with the gratis stuff. It can be difficult (sometimes frustratingly so) to separate them, particularly when Prime Video offerings change monthly.

But that being said, Prime Video has much to offer and has quietly evolved into a premiere streaming service in and of itself, with top-notch originals such as Fleabag, Good Omens, and an impressive library of films.

If you're not already a Prime subscriber, Amazon Video is definitely a factor to consider (as is the upcoming Prime Day). If you're already a subscriber, here are some features you might not know about.

Watch for Free

If you don't have Amazon Video or just want to supplement your selection, you can watch anything on IMDb Freedive for free (with ads). After signing in, all content is viewable in a browser; Apple TV; Fire TV; or the Prime Video app on mobile devices, smart TVs, and, Echo screen devices.

Turn Off Auto Play

With the Next Up feature, a little box comes up at the bottom corner of the screen at the end of a TV episode, letting you quickly start the next episode. To turn off Auto Play, go into Video Settings, click the Playback tab, and turn Auto Play off.

Customize Captions

On the desktop, you can customize how captions look. Just click the captions chat bubble on the top right and select Subtitles Settings.

Change the Channels

Amazon Channels lets you add subscriptions to other streaming services to your Amazon account, from HBO and Showtime to Starz and CBS All Access. You still have to pay, but everything is accessible from one app. To find channels, go to the main menu for Prime Video and click the Channels tab.

Set Parental Controls

Don't want the little people in your house watching big people do bad make-believe things? You can set parental controls that will stop anyone without a special five-digit PIN from accessing certain ratings categories (as an added bonus, you can also stop any PIN-less people from making any unauthorized purchases). Go to Video Settings, click the Parental Controls tab, and create an Amazon Video PIN. Then scroll down to Viewing Restrictions and select a level. To limit purchases, select On for Pin on Purchases.

Download for Viewing on the Go

Amazon Video was the first streaming giant to add video downloads in 2015. It's ideal for long flights or commutes without Wi-Fi access; certain content is locked down geographically, so you might not be able to watch it overseas on Wi-Fi, even with a VPN service. Just hit the download button next to what you want to download. You can even put your device down, walk away, and it will alert you when the episode or movie has finished downloading in the background.

Get a Closer Look

Did you know Amazon owns IMDb? It's true. Thanks to this, the X-Ray feature feeds viewers a steady stream of info about the actors, filmmakers, music, and assorted trivia in each scene. Just mouse-over or tap the screen while a video is playing for details about the actors in a scene.

Closed Captioning

Closed captioning is a helpful feature for anyone, regardless of hearing ability. To enable it on the Amazon Video app, tap the closed captioning icon at the top right and turn captions on.

Keep Up On What's New

Amazon Video's status as a side business is on display in the fact that it lacks a central communication hub like an official blog to let Prime subscribers know what new content is available. If you want to keep up with what's new on Prime Video, you can follow the official @Prime Video Twitter account or its original production arm, @Amazon_Studios.

Share Your Prime Membership

Amazon has cracked down on how generous Prime members can be with sharing their membership benefits; they can now share their benefits with one "adult," as opposed to the previously allowed four (though four teens and four children can still be included). But Prime subscribers do still have the ability to share access to Amazon Video features, which can be used across multiple devices (Netflix, on the other hand, requires an additional fee for two or four screens, and Hulu only allows one-viewer accounts).

To share your Amazon Prime benefits, including Prime Video access, set up an Amazon Household and then select Add an Adult under Setup your Household now.

Have a Watch Party

Host a computer browser-based watch party on Amazon Prime with up to 100 other people who also have Prime, and sync your watching and chat at the same time. Select a movie or episode of a show and then click the Watch Party icon. Enter a name to use during the party and then click Create Watch Party. You'll be given a link that you can then share with your friends.

Keep Separate Profiles

Make your watchlist your own by creating separate profiles for everyone who shares your account. Whether you're on a browser, mobile device, or a streaming device, click on the account profile and then Add New to set up new profiles for up to five others on the account. You can also edit and remove profiles from this same screen.

About Our Experts

Chandra Steele

Chandra Steele

Senior Features Writer

My Experience

My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more. You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. Or maybe you’ve just seen my Bernie meme

I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. 

Outside of PCMag, I write fiction, poetry, humor, and essays on culture.

My Areas of Expertise

  • Making incomprehensible tech news easy to understand
  • Expanding the boundaries of topics covered in the industry
  • Figuring out tips and tricks in apps and on devices and letting you know about them
  • Putting together gift guides for everyone in your life 

The Technology I Use

All that gadgets is gold for me: my iPhone 11 Pro, my fifth-generation iPad that I use only for streaming videos and music, my iPad mini 4 that I like to take with me whenever I carry a bag that can fit it, and my MacBook Pro. Why are they all different shades of gold, though? What’s going on, Apple? 

None of them quite live up to my two past loves: my LG Lotus LX600 phone and my Sony Walkman NW-E005 MP3 player. 

I've never given up wired earbuds so I was ahead of all those trend pieces. I use a Mangotek Lightning-to-3.5mm headphone jack adapter to connect them to my phone. 

I have had so many ebook readers, but I prefer paper to them all. Still, my Kindle Paperwhite is perfect for traveling or when I’m too impatient to wait for a book to be released in paperback.

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Evan Dashevsky

Evan Dashevsky

Features Editor

Evan Dashevsky served as a features editor with PCMag and host of live interview series The Convo. He could usually be found listening to blisteringly loud noises on his headphones while exploring the nexus between tech, culture, and politics. Follow his thought sneezes over on the Twitter (@haldash) and slightly more in-depth diatribin' over on the Facebook.

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