Harley-Davidson is taking electric bicycles for a spin. On Tuesday, the motorcycle maker introduced Serial 1 Cycle, the company’s dedicated ebike brand, which will release its first product in March 2021.
The announcement also came with an early look at the upcoming ebike. It’s styled after the first motorcycle Harley-Davidson created back in 1903, which was dubbed the “Serial Number One,” and functioned as a traditional bike fitted with a gas motor.
The eBike model shown off today adopts the same overall look, including the white tires. Unfortunately, the company isn’t revealing much else, including the product’s price and range. But the Serial 1 Cycle website features a countdown clock for an announcement that’ll be made on Nov. 16.
Serial 1 Cycle started off as a skunkworks project within the company’s product development center with the goal of creating an ebike worthy of the Harley-Davidson name. Last year, the company teased some of the work by showing off some concept vehicles. But now Harley Davidson is ready to get serious about the endeavor.
“The decision was made to structure the eBicycle business into a new entity that could focus exclusively on delivering an optimal eBicycle product and experience,” the motorcycle vendor said in today’s announcement.
The new Serial 1 Cycle brand is made up of Harley-Davidson alumni, including Jason Huntsman, who will be leading the spin-off company as president. “Serial 1’s eBicycles will allow anyone to ride farther, faster, and with less effort, making an eBicycle the perfect solution for urban commuting and recreational riding,” the company added.