A food delivery being made by bike has become quite a common sight recently and now Domino's Pizza is embracing them to make more efficient pizza deliveries across North America.
Domino's has been testing the use of electric bikes at stores located in Houston, Miami, and New York to see if they made sense for deliveries. It turns out they do because bikes solve a number of traffic and parking problems which led to an overall improvement in deliveries.
According to Tom Curtis, Domino's executive vice president of corporate operations, "They also experienced labor benefits, as the stores were able to hire from a wider pool of candidates, including those who might not have a car or driver's license. Plus, stores that were already delivering with traditional bikes saw improved team member satisfaction with e-bikes."
Hundreds of electric bikes are set to be used by Domino's which is partnering with Rad Power Bikes to create a custom Domino's e-bike. Each one will be Domino's branded and capable of carrying up to 12 large pizzas in insulated soft-sides cargo areas at the front and rear of the bike. The electric motor can assist with pedaling for up to 40 miles on a single charge at speeds of up to 20mph.
The use of bikes should make deliveries in built-up areas or when congestion is at its worst each day much easier. At the same time, Domino's will easily rack up thousands of pizza deliveries now that have a minimal environmental impact compared to the equivalent deliveries made by car.