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Volvo Axes $35K Electric Car (For Now), Citing Higher Demand for Pricier Trims

A big fish drops off the list of EVs for budget-conscious shoppers, following a year of tariff-related delays and a production location switch from China to Belgium.

 & Emily Forlini Senior Reporter

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(Credit: Volvo)

Volvo's much-anticipated EX30 electric car will debut in the US at $44,900—almost $10,000 more than the $35,000 the company advertised during the vehicle's 2023 debut.

The online configurator is now live for this trim and the pricier Ultra variant ($46,600). It's unclear if a $35,000 trim will ever arrive, although Volvo tells PCMag that a cheaper EV is still its "ambition" and promises to "share more details on timing at a future date."

Volvo EX30
(Credit: Emily Forlini)

This means fewer options for budget-conscious EV shoppers and unwelcome news for those who reserved an EX30 anticipating a $35,000 starting price. The latter group waited an extra year to get it after the Chinese-made car was delayed due to tariffs.

Volvo EX30
(Credit: Emily Forlini)

The $44,900 model costs more because it has two motors instead of one, giving it 422 horsepower. It has 253 miles of range and charges in just 25 minutes. Volvo says it had higher demand for this version, so the company prioritized launching it first.

The lower-priced EX30 (€36,000) is a bestseller in Europe, so it's curious that Volvo predicts higher demand for the pricier model in the US. Speaking of Europe, the EX30 will now come out of Volvo's Belgium factory instead of China, where parent company Geely is headquartered.

Volvo EX90
(Credit: Emily Forlini)

Volvo also announced US pricing for the super-premium EX90 SUV, its flagship electric option, built in South Carolina. The 7-seater starts at $79,995, the same price it advertised in 2022. Buyers can choose from seven other trims, including some 6-seat options, that go up to $89,845. The EX90 earned a 4-star review on PCMag.

The company also reexamined the naming conventions for its electric lineup, choosing to slash the "XC" branding for vehicles like the XC40 Recharge. It's now the "EX40" and starts at $52,500. PCMag gave it a 3.5-star review for the 2024 model year.

Volvo EX40
(Credit: Emily Forlini)

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Emily Forlini

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