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Nikon Takes a New Approach With Vlog-Style Z 30

The Nikon Z 30 is a video-first hybrid for vloggers and the first Z mirrorless to skip including an eye-level viewfinder.

 & Jim Fisher Principal Writer, Cameras

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Nikon and photography are pretty much synonymous, as anyone who's sung along to "Kodachrome" is sure to know. So it's definitely news that the company's latest, the Z 30 mirrorless, is a video-first hybrid, not a stills-biased photo camera.

It's a departure in approach from the stalwart giant of the industry, though we'll note Nikon put great video features into its cameras even in the DSLR era, and dipped its toes into the action cam space with its failed KeyMission series.

Nikon Z 30, front view

But the change in form factor is striking. The Z 30 cuts out the electronic viewfinder that's been included in every other Z-mount body to date. It uses the space to add a stereo microphone, and opts for a flip-out display as a monitor and viewfinder. The video-first body style is a first for a Nikon consumer camera.

From a technical perspective, the Z 30 isn't too much different from the other APS-C (DX in Nikonspeak) sensor cameras, the Z 50 and Z fc. It uses a 20MP sensor, includes a mechanical focal plane shutter for photography (with a fully electronic shutter option) and supports 11fps continuous drive. Like the others, Nikon omits weather protection—that feature is currently restricted to its full-frame line.


For Vloggers and Creators

For video, the Z 30 rolls 4K UHD footage at up to 30fps; you'll need to drop down to 1080p if you prefer the 60fps look, or want to push to 120fps for slow-motion. The camera relies on in-lens and electronic stabilization; the latter introduces a bit of a crop, so you may want to look for a wide-angle lens. As of now the DX 16-50mm is the widest made-for-APS lens for the system, but there is a DX 12-28mm on the Z lens development roadmap.

Nikon Z 30, top view

The faceplate includes a red tally lamp, a useful tool to let you know the camera is recording when presenting to camera. Video autofocus is also tuned for presenting to an audience thanks to added support for eye detection. Video pros can access a flat profile to take control of color in post-production, and folks who don't want to fiddle around with footage to get an interesting look can reach to any of the 20 in-camera Creative Picture profiles instead.

We've not had a chance to test the Z 30, so we don't know how good its stereo microphone is. A rep from Nikon is very positive on the fidelity, telling us it has "really good sound" for recording close to camera. The 3.5mm mic input is there if you want to use a wireless mic or have reason to use a shotgun mic. We'll note the windscreen accessory is not included—it's a $9.95 add-on. The Z 30 doesn't have a headphone jack either, so you won't be able to easily monitor your audio while recording.

Nikon Z 30, rear view

Z 30 owners can add the Creators Accessory Kit if they're looking for a mic. It includes the Rode VideoMicro shotgun mic, a SmallRig Tripod Grip, and the Nikon ML-L7 Bluetooth remote. The SmallRig grip has a clever design that holds the remote. The kit is a $149.95 add-on.

Nikon Z 30 with Creators Kit
The Creators Accessory Kit adds a SmallRig tripod, Rode VideoMicro mic, and Nikon Bluetooth remote

As for the Z 30 itself, it's priced at $709.95 as a body only and is expected in mid-July. If you don't already have a lens you'll want to look to a kit. You can get the camera with the Z DX 16-50mm F3.4-6.3 for $849.95; in a dual-lens kit with the 16-50mm and the Z DX 50-250mm F4.5-6.3 for $1,199.95; or with the Z DX 18-140mm F3.5-6.3 for $1,149.95.


Also Announced: Nikkor Z 400mm F4.5 VR S

Nikon is also adding a new lens to the Z system, the super telephoto Nikkor Z 400mm F4.5 VR S. The prime lens is a good fit for sports and wildlife work, and outdoor photographers will love its best feature—a 2.6-pound carry weight (2.7 with the tripod collar) and 9.3-by-4.1-inch barrel.

Nikon Z 400mm F4.5 VR S on Z 7 II

Nikon touts an optical design that limits oversized lens elements to the front for the weight-saving—this lens does not use exotic Phase Fresnel optics like some of Nikon's other ultra-light telephotos, like the AF-S 300mm F4E PF ED VR for SLRs.

The smaller lens elements have an added engineering benefit—they allow Nikon to use STM motors to drive focus. A representative tells us using STM instead of the faster SSVCM in the $14,000 Z 400mm F2.8 was a cost-saving decision, but the lens still manages enough speed for wildlife and sports.

As an S-Line optic the lens is weather-sealed and includes anti-smudge fluorine on its 95mm front element. In-lens stabilization provide 5.5 stops of compensation, and it's extended to 6-stops with one camera, the Nikon Z 9. Teleconverters are supported too, and Nikon claims that there's no loss of image quality when using the 1.4x extender.

Nikkor Z 400mm F4.5 VR S, diagram view showing weather protection
Internal seals prevent dust and moisture from getting inside the lens

Telephoto lenses often have extra on-barrel controls and the Z 400mm F4.5 is no exception. Here you get L-Fn and L-Fn2 buttons, along with a Memory Recall function to store an autofocus distance in memory—it's handy for sports photogs who want to snap back to home plate or the end zone with a button press, as well as wildlife photographers keeping an eye on a bird feeder.

The Nikkor Z 400mm F4.5 VR S is set for a July release and is priced at $3,249.95.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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