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More Than 200 Google Employees Unionize Amid Workplace Controversies

For now the union includes only 226 employees out of 132,000 across Alphabet, but if it can gain a sizable membership, it’ll have some serious bargaining power at Google.

 & Michael Kan Principal Reporter

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A group of employees at Google is unionizing over claims the tech giant has been failing to address workplace discrimination and unethical business practices. 

“Our company’s motto used to be ‘Don’t be evil.’ An organized work force will help us live up to it,” the union’s leaders wrote in an op-ed published by The New York Times on Monday. 

It may mark the first time employees have unionized at a major US tech company. Currently, the union is small, made up of only 226 employees at Google and its sister firms under company parent Alphabet—which employs 132,000 staffers. However, the union’s membership is open to all employees in the US and Canada, including temporary workers. 

If the union can gain a sizable membership, it’ll have some serious bargaining power at Google, including the ability to call for a worker strike. The union’s main priorities include fighting for fair working conditions, rooting out workplace abuse and discrimination, and enabling employees to decline working on projects they personally find objectionable.

“The Alphabet Workers Union will be the structure that ensures Google workers can actively push for real changes at the company, from the kinds of contracts Google accepts to employee classification to wage and compensation issues,” the group added. 

The unionization occurs after several controversies at Google that date back to 2018. The tech giant faced a walkout of 20,000 workers over two former executives receiving lucrative exit packages, despite being forced to resign over credible sexual misconduct claims. In the same year, Google also faced internal protest over the company’s plans to build an AI system for US military drones and a censored search engine for the Chinese market. 

Google has since canceled work on both projects, while also pledging to stop workplace sexual misconduct. But the unionizing employees claim that company management has been dismissive of their concerns. The most recent workplace controversy involved the firing of an AI researcher named Timnit Gebru after she sent an email to company employees questioning Google’s efforts on increasing minority hiring. 

In response to unionization effort, Google said in a statement: “We've always worked hard to create a supportive and rewarding workplace for our workforce. Of course our employees have protected labor rights that we support. But as we’ve always done, we’ll continue engaging directly with all our employees.”

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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