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Uber Tries Delivering Retail Goods As Demand for Ride-Hailing Falls

The company is launching a new project called Uber Direct to deliver products like pet supplies and toiletries from local businesses to your home’s doorstep.

 & Michael Kan Principal Reporter

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The pandemic has been hitting the ride-hailing industry hard. So in response, Uber wants to focus on delivering more goods, including toiletries, pet supplies, and your own packages. 

On Sunday, the company launched a new project called Uber Direct to deliver products from local businesses to your home’s doorstep. It’s now rolling out in select cities across the globe. 

“We’ve heard from people around the world who are looking for new ways to get necessities delivered to their door quickly, and businesses that are exploring how to better serve their customers from afar,” Uber said in the announcement. 

The new project is an extension of Uber Eats platform, which focuses on delivering foods from local restaurants and convenience stores. Now in New York City, the company is partnering with the vendor Cabinet to deliver over-the-counter health products to local residents. 

"In Portugal we’re working alongside the national postal service CTT to deliver parcels to their customers. And in Australia, we’re coordinating with Greencross to deliver pet supplies from Petbarn, City Farmers and the Greencross Vets clinics with same-day service,” the company added. 


Uber Connect Uber Connect

Uber also wants to act as your own personal delivery provider. So in select cities, the company is launching Uber Connect, a way to hire a local driver to deliver your packages to neighboring friends or family members.

“Whether it’s a care package, a board game, or an extra roll of much-needed toilet paper, you can send it by requesting ‘Uber Connect’ in the Uber app,” the company added. “This option is now available in more than 25 cities in Australia, Mexico, and the US.”

Of course, you can also send deliveries via the US Postal Service or FedEx. But Uber says the new Connect service is ideal for people, who want to minimize trips outside. “It’s a cost effective same-day, no-contact delivery solution that keeps people feeling close, even when we’re apart,” the company added.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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