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Adidas Technology to Track Major League Soccer Players

 & Jill Duffy Contributor

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The goalkeeper's heart rate skyrockets just before the penalty kick. An exhausted mid-fielder flags on the pitch and needs to come out of the game. And the coach knows these things as they happen.

That's the future of soccer—or football, if you prefer—in the major leagues. Adidas today announced Major League Soccer teams will begin using its miCoach Elite System, a set of personal fitness tracking devices that send data about each team member to the coach in real time, starting with the upcoming All-Star Game. The technology tracks each player's movements, speed, heart rate, "power output" (similar to exertion), positioning, stamina, and a few other physical and physiological metrics.

At the heart of the miCoach Elite System is a "cell," or small data-capturing device (shown below). It contains a heart rate monitor, accelerometer, GPS tracking device, magnetometer, and gyroscope. Players wear the cell in a special garment with a protective pocket that positions the cell between their shoulder blades. A tiny antenna on each cell sends the data being collected via radio frequency to a receiver. The receiver then transmits the data via Wi-Fi to an iPad, presumably in the hands of a coach, trainer, or medic. The professionals on the sidelines then have up-to-the-moment information about what's happening on the field.

Adidas miCoach Elite System Group cell closeup

The Elite system is a more advanced version of the consumer gadget miCoach Speed_Cell ($70), which anyone can buy and insert into a special cleat (sold separately) to track their sports activity. This device doesn't have real-time data reporting capabilities, but you can see your own on-field statistics via an app after you've finished training or playing a game.

The technology will be deployed across all of Major League Soccer in 2013, but start with the upcoming All-Star Game in the U.S. The data being collected will only be visible to coaches and players, with individuals clubs deciding how to share the information among the team. Fans and sports journalists won't get any new insights into the stamina of their favorite players just yet, although Nelson Rodriguez, executive vice president of game operations, said it's possible it may happen in the future.

After the event, an adidas representative followed up to mention that fans will indeed get a taste of the stats. When miCoach Elite debuts at the All-Star Game in Philadelphia, "adidas will be launching a miCoach tab and app on the adidas soccer Facebook page. The app will give fans access to real-time stats, straight from the pitch. This will serve as the home for all fan-athlete interaction, stat-sharing, and miCoach Elite System integration. [This will be] a peak to what type of fan engagement could come when the team-tracking system rolls out league-wide in 2013 with MLS."

For more from Jill Duffy, follow her on Twitter @jilleduffy.

About Our Expert

Jill Duffy

Jill Duffy

Contributor

My Experience

I'm an expert in software and work-related issues, and I have been contributing to PCMag since 2011. I launched the column Get Organized in 2012 and ran it through 2024, offering advice on how to manage all the devices, apps, digital photos, email, and other technology that can make you feel overwhelmed. That column turned into the book Get Organized: How to Clean Up Your Messy Digital Life. I was also the first product reviewer at PCMag to test fitness gadgets, including everything from early Fitbits to smart bras.

Currently, I'm passionate about the meaning of work and work culture, and I enjoy writing about how managers and employees can communicate better, with or without software. My most recent book is The Everything Guide to Remote Work. I also love a good workplace drama. 

In addition to writing about work, I cover online education, focusing on learning for personal enrichment and skills development. I have a soft spot for really good language-learning software. Although I grew up speaking only English, some twists and turns in life led me to learn Spanish, Romanian, and a bit of American Sign Language. I've studied at the university level, as well as at the Foreign Service Institute, where US diplomats and ambassadors learn languages.

My writing has also appeared in WIRED, the BBC, Gloria, Refinery29, and Popular Science, among other publications.

Follow me on Mastodon.

The Technology I Use

Squeezing every last bit of usage out of the devices I already own is the only way I can tolerate my personal consumption. In other words, I do not own the latest cutting-edge technology. I buy things that will last and try to take care of them.

My life is organized by Todoist, and my notes live in Joplin. Where would I be without Dashlane as my password manager? Probably locked out of all my many online accounts—I have more than 1,000 of them.

When I share my contact information, it's an excruciatingly long list of phone numbers, messaging apps, and email addresses, because it's essential to stay flexible while also remaining somewhat mysterious.

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