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Samsung's AI Robot Ballie Probably Won't Ever Be Released

The robot companion is now called an ‘active innovation platform' by Samsung's representatives.

 & James Peckham Reporter

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Just a month after a positive update about Samsung's long-awaited Ballie companion robot, it now appears it won't ever be released.

A concept for Ballie was first revealed in 2020 before returning in 2024 as a tweaked, AI-powered concept. At CES 2025, Samsung said it planned to sell Ballie to customers, confirming a few months later it was aiming for a summer release. That never happened, and Samsung's latest comments suggest it's either delayed or canceled.

In a statement to Bloomberg, Samsung now describes the robot as an “active innovation platform” instead of a consumer product.

The spokesperson said, “After multiple years of real-world testing, it continues to inform how Samsung designs spatially aware, context-driven experiences, particularly in areas like smart home intelligence, ambient AI and privacy-by-design.”

Back in December, Samsung told TechRadar it hadn’t canceled the robot after missing its previous release schedule of summer 2025. A spokesperson said, “We are continuing to refine and perfect the technology to deliver an even more impactful customer experience.”

However, something appears to have changed in the last month, especially as the brand isn't showing Ballie at CES 2026. Samsung itself isn't clear on what’s happening as a Ballie teaser website continues to invite US residents to preregister interest. The companion robot is pictured with text that says "see you soon."

This wouldn't be the first time a previously announced Samsung product doesn't go on sale. Back in 2018, Samsung's Galaxy Home was revealed as a Bixby-powered smart speaker, alongside the Galaxy Note 9.

The brand promised to share more later that year, but fell silent without providing any official updates. The Galaxy Home is presumed canceled.

About Our Expert

James Peckham

James Peckham

Reporter

I’ve been a journalist for over a decade after getting my start in tech reporting back in 2013. I joined PCMag in 2025, where I cover the latest developments across the tech sphere, writing about the gadgets and services you use every day. Be sure to send me any tips you think PCMag would be interested in.

I’ve worked at TechRadar, Android Police, T3, and more, where I broke many tech stories you may have read, including the return of the Motorola Razr when it first became a foldable phone. Based near London, I’ve appeared on BBC News, Al Jazeera, and other TV networks, podcasts, and radio shows as an expert on the latest tech stories and trends.

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