PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Meta Says 'No Thanks' to Europe's AI Code of Conduct

A senior Meta executive says the EU’s ‘overreach will throttle the development and deployment of frontier AI models’ in the 27‑country economic bloc.

 & Will McCurdy Contributor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Credit: Avishek Das/SOPA Images/LightRocket via Getty Images)

Meta has hit back at EU regulators, saying they are “heading down the wrong path on AI.”

The company will not sign the the European Commission’s Code of Practice for general‑purpose AI (GPAI) models, says Joel Kaplan, Meta's chief global affairs officer.

Published earlier this week, the document is a voluntary list of guidelines governing everything from copyright law to transparency, as well as safety and security for the most advanced AI models. Signing the code would mean agreeing to provide certain rights protections for creators whose content is used to train AIs, and it would oblige each firm to publish documentation outlining the features of any tools they roll out.

It’s intended to act as a set of guidelines to help firms comply with the EU’s highly complex AI Act, but Kaplan argues that the Code "introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act."

The EU’s “overreach will throttle the development and deployment of frontier AI models” in the region and “stunt European companies looking to build businesses on top of them," he adds.

Earlier this month, a group of some of the largest European companies wrote to the president of the European Commission, Ursula von der Leyen, asking her to delay the implementation of the AI Act by two years. Signees included Dutch aerospace giant Airbus and Siemens Energy AG.

Outside of official statements, Meta CEO Mark Zuckerberg has been pretty open about his desire to push back against the firm hand of EU regulators. In an episode of The Joe Rogan Experience earlier this year, Zuckerberg claimed the EU is using fines “almost like a tariff” but said he's “optimistic” about the Trump administration defending American firms operating in the EU. Meta has already paid EU regulators hundreds of millions on account of antitrust violations.

Failing to comply with the AI Act could have serious financial consequences, including fines of up to €35 million or 7% of global annual turnover for the most serious offences, whichever is greater.

About Our Expert

Will McCurdy

Will McCurdy

Contributor

I’m a reporter covering weekend news. Before joining PCMag in 2024, I picked up bylines in BBC News, The Guardian, The Times of London, The Daily Beast, Vice, Slate, Fast Company, The Evening Standard, The i, TechRadar, and Decrypt Media.

I’ve been a PC gamer since you had to install games from multiple CD-ROMs by hand. As a reporter, I’m passionate about the intersection of tech and human lives. I’ve covered everything from crypto scandals to the art world, as well as conspiracy theories, UK politics, and Russia and foreign affairs.

Read full bio