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Claude, ChatGPT, and Google Gemini all have $200+ monthly subscription tiers to access the best AI features, and Perplexity Max is now joining the group with early access to in-development features from the search-oriented AI company.
Since the introduction of ChatGPT Pro in December, $200 subscription plans have become a hot battleground for AI makers. At the time, many were surprised by the high subscription price, but now it appears many AI platforms believe top-end subscriptions will do well.
Anthropic brought in Claude Max in April before Google AI Ultra launched for Gemini in May. That Google package costs $249.99 a month, which is currently the most expensive consumer pricing from any of these companies.
A Max subscription will get you unlimited usage of Perplexity's Labs feature, a tool to help you use its models for things like designing applications, presentations, spreadsheets, and more.
You’ll also get early access to the company’s upcoming features, like its new Comet web browser. The brand has been beta testing it for a couple of weeks, and calls it "a powerful thought partner for everything you do on the web."
Other benefits include priority for support issues, meaning you can jump to the front of the queue compared with those on $20-a-month subscriptions. It’ll also allow you to use other advanced models within Perplexity with access to OpenAI o3-pro and Claude Opus 4.
Perplexity says this new tier is designed for professionals such as business strategists, academic researchers, and content creators who want extensive research tools. This isn't designed for businesses, as the brand offers Enterprise subscriptions separately.
You can access Perplexity Max now on the company’s website or through the iOS app.