PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

It's Dead, Jim: Maker of Star Trek-Like AI Pin Folds As HP Scoops Up Tech

HP is paying $116 million to create a new AI innovation lab with staff from Humane, best known for its poorly reviewed AI pin.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Angel Garcia/Bloomberg via Getty Images)

HP is buying technology from Humane, a startup that developed a Star Trek-like smart pin that flopped amid negative reviews and a $699 price tag.

HP announced it will spend $116 million to acquire “key AI capabilities from Humane," as well as absorb the startup’s staff and over 300 patents and patent applications. 

Bloomberg also reports that Humane’s AI pin business will be wound down. But the startup’s technology will live on through upcoming AI-infused products from HP. 

"This investment will rapidly accelerate our ability to develop a new generation of devices that seamlessly orchestrate AI requests both locally and in the cloud,” HP President of Technology and Innovation Tuan Tran said in the announcement. 

Specifically, HP plans to harness “CosmOS,” the operating system that Humane built to help users tap into different AI agents on their devices. “Humane’s AI platform Cosmos, backed by an incredible group of engineers, will help us create an intelligent ecosystem across all HP devices from AI PCs to smart printers and connected conference rooms,” Tran added. 

Humane didn’t immediately respond to a request for comment. But in the announcement, Humane’s co-founders, Bethany Bongiorno and Imran Chaudhri, said they are “excited” to join HP. As part of the deal, HP is establishing a new AI innovation lab, dubbed HP IQ, that’ll be staffed by former Humane engineers and employees.

Humane's demise is a cautionary tale for new AI products; the San Francisco startup created a lot of hype in 2023 while debuting a smart pin device that was meant to replace smartphones. The resulting product was designed to mainly interface solely through an AI voice assistant. But reviews blasted the smart pin for its slow processing speeds and shoddy implementation. It also didn’t help that the product could pose a fire hazard.

By May 2024, the company was already looking to sell, originally for $1 billion. Humane's site also discontinued sales for the smart pin.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio