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After Tepid Reviews, AI Pin Maker Humane Reportedly Looking to Sell

The company behind the Star Trek-like AI Pin is looking for a buyer, Bloomberg reports.

 & Joe Hindy Contributor

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The Humane AI Pin was made to free people from their smartphones, but in the wake of lackluster reviews for the $699 device, the company is reportedly looking to sell.

The company has hired a financial advisor to assist with the sale and is looking for between $750 million and $1 billion, Bloomberg reports.

Humane was last valued at $850 million, according to The Information. At the time, Humane's wearable AI device was still in development but showed some promise. It raised $230 million and counts AI personalities like OpenAI CEO Sam Altman as investors.

(Credit: Eric Zeman/PCMag)

In theory, the Humane AI Pin is a neat idea. It's worn on the user's shirt and projects images onto their hand. The Pin can field phone calls and answer questions à la Google Assistant or Siri. After months of hype, the device started shipping in March 2024.

Unfortunately, its lofty ideals didn't translate to real-life usage. Reviews found it to be slow and it frequently responded to questions by saying it didn't have that information yet. In a hands-on at MWC, we found that "it took a moment to answer" when asked about things to do in Barcelona.

Humane was founded in 2018 by Imran Chaudhri and Bethany Bongiorno, who previously worked at Apple and envisioned the AI Pin as something that could rival the iPhone. It faces some competition, mostly notably from the Rabbit R1, which also received middling reviews.

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Joe Hindy

Joe Hindy

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Hello, my name is Joe and I am a tech blogger. My first real experience with tech came at the tender age of 6 when I started playing Final Fantasy IV (II on the SNES) on the family's living room console. As a teenager, I cobbled together my first PC build using old parts from several ancient PCs, and really started getting into things in my 20s. I served in the US Army as a broadcast journalist. Afterward, I served as a news writer for XDA-Developers before I spent 11 years as an Editor, and eventually Senior Editor, of Android Authority. I specialize in gaming, mobile tech, and PC hardware, but I enjoy pretty much anything that has electricity running through it.

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