PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

ChatGPT Adding Bing as Its Default Search Experience

ChatGPT data will no longer be limited to pre-2021 data, at least for ChatGPT Plus users to start, Microsoft reveals at Build 2023. Nvidia and Azure helped make it happen.

 & Michael Muchmore Contributor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

ChatGPT will now use Bing as its built-in search data provider, Microsoft announced today as part of a slew of Build 2023 announcements.

And while the Google faithful or average ChatGPT user may say that Bing is not their search engine of choice, this integration gives ChatGPT a big upgrade in the form of answers based on information from later than 2021. The limitation has been a big drawback of standard ChatGPT, especially in today’s world of swiftly changing circumstances and developments in technology, politics, and nearly every other field of knowledge.

Bing AI is rolling out to ChatGPT Plus subscribers starting today, and will be available to free users soon via a plugin that brings Bing to ChatGPT, Microsoft says.

Bing search default experience in ChatGPT
Bing search default experience in ChatGPT

ChatGPT Was Built On Azure

At Build, coding guru Scott Guthrie, Microsoft’s EVP for Cloud and AI, reminded developers that ChatGPT is developed and hosted on Azure, Microsoft’s cloud Developer platform. And there are good reasons for this. Not least is Microsoft’s developer tools, which contribute to the effectiveness of AI coding thanks to  helpers like GitHub Copilot and more similar tools coming to Visual Studio. These will, ironically, only get better thanks to ChatGPT.

Microsoft’s Scott Guthrie at Build 2023 showing an Azure datacenter servers using Nvidia GPU racks and networking hardware.
Guthrie shows Azure data center servers using Nvidia GPU racks and networking hardware.

Azure doesn’t have as much name recognition as Amazon’s AWS or Google Cloud, but it can boast even more unique features not found in the others. Guthrie noted that Azure is the only major cloud infrastructure that supports two Nvidia technologies, both of which boost AI computation. The first is Nvidia Hopper, a class of 80-billion-transistor, 4nm GPUs designed to accelerate AI workloads. The other is InfiniBand Quantum-2 400Gbps networking.

At the time of the partnership last fall, Guthrie was quoted as saying, “Our collaboration with Nvidia unlocks the world’s most scalable supercomputer platform, which delivers state-of-the-art AI capabilities for every enterprise on Microsoft Azure.”

Guthrie showing an Azure datacenter being built in Ireland.
Guthrie showing an Azure datacenter being built in Ireland.

Guthrie described how Azure data centers are legion and worldwide, noting that despite all this massive computing activity, the company is still committed to its goal of becoming carbon-negative by 2030, and to eventually reverse all the company’s carbon emissions from its founding in 1975. I would note that that goal certainly doesn’t include all the PCs in the world running Microsoft software.


The Industrial Metaverse

Nvidia Omniverse at BMW from Microsoft Build

The metaverse has fallen out of favor in the tech world of late, so I was surprised to see it make an appearance in the Build keynote. Another collaboration between Nvidia and Microsoft Azure resulted in Nvidia Omniverse, basically a metaverse for manufacturing. Guthrie showed it being used at a BMW “virtual factory.” The system takes advantage of digital twins, representations of real-world objects that can take advantage of Internet of Things technology (there’s another term that’s lost much of its buzzworthiness).


Build Once, Run on a Copilot or ChatGPT

Azure AI Studio is a newly announced tool that will let developers “ground” conversational AI models in their own data. What that means is that the chatbot’s answers will be relevant to the developer’s data. The new tool works with Azure OpenAI Service and ChatGPT and GPT-4 models. One demo during Guthrie’s Build keynote gave the example of the AI knowing what was in a customer’s web shopping cart in order to suggest related purchases. But it could be used for medical, legal, or other specialty grounding.

Developers can build plugins using the same Azure code whether they deploy it to either Microsoft 365 Copilot or to ChatGPT. The company said there are already over 50 Copilot plugins available, with examples developed by OpenTable and Wolfram Alpha. Microsoft also will have Expedia, Instacart, Kayak, Klarna, Redfin, and Zillow.

Azure AI Content Safety

Also new and of interest to many is Azure AI Content Safety, which prevents inappropriate queries to custom-built AI chatbots. Filtered content includes severity ratings in customizable categories like violence, self harm, and so on. In one of the few pricing mentions for Azure features, Microsoft press materials stated that usage of the service “begins June 1, 2023, and will be priced at $1.50 per 1K images, and $0.75 per 1K text records.”

In his keynote, Microsoft CEO Satya Nadella alluded to Steve Jobs idea that computers are like bicycles for the mind, adding that AI moves us to a steam engine for the mind. Though some fear AI, especially generative AI, taking us to that next acceleration of the mind could result in real positives, and safeguards can be put in place that make it a welcome advancement.

About Our Expert

Michael Muchmore

Michael Muchmore

Contributor

My Experience

I've been testing PC and mobile software for more than 20 years, focusing on photo and video editing, operating systems, and web browsers. Prior to my current role, I covered software and apps for ExtremeTech and headed up PCMag’s enterprise software team. I’ve attended trade shows for Microsoft, Google, and Apple and written about all of them and their products.

I still get a kick out of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue of PC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft misstep and win, up to the latest Windows 11.

I’m an avid bird photographer and traveler—I’ve been to 40 countries, many with great birds! Because I’m also a classical music fan and former performer, I’ve reviewed streaming services that emphasize classical music.

Technology I Use

For everyday work, I use a good-old Dell tower with 16GB of RAM, a 12th-gen Intel Core i7 processor, and an Nvidia RTX 3060 Ti GPU that runs on Windows 11. I pair it with a 4K Lenovo ThinkVision P27u-10 monitor and a Logitech MX Vertical mouse. For offsite work, I use a 2024 Microsoft Surface Laptop with a Qualcomm Snapdragon X Elite processor. Camera-wise, I moved to mirrorless from a Canon EOS 80D with a Canon 70-300mm IS USM lens. I now have a Canon EOS R7 with a 100-400mm lens, but I miss my DSLR for several reasons.

In order of usage, the software I turn to most frequently is the Edge web browser, Slack, Adobe Creative Cloud, Microsoft 365, Firefox, Brave, and WhatsApp. I use the Windows Phone link app to see everything on my Samsung Galaxy S21 Ultra phone, which has excellent telephoto capability.

For fitness monitoring, I have a Fitbit Charge 6 and use an Anker Smart Scale P1. I’m also a streaming fan, so I subscribe to both Amazon Music Unlimited (especially for its Dolby Atmos content) and Qobuz (for its high-res sound quality and classical catalog). I recently added a Vizio 5.1 Soundbar SE, which sounds surprisingly good given its low price. To holler commands instead of using a remote control, I have the Amazon Fire TV Cube in the living room, which lets me verbally tell the TV what I want to watch. It hooks up to an LG B4 OLED TV. I have a Sonos One speaker in my kitchen that also ties in with Alexa, as does the Echo Dot 2 With Clock in my bedroom. For serious listening, I have B&W 601 speakers plugged into a Conrad-Johnson Sonographe amp and preamp, with a Cambridge Audio AXN10 streamer as source. For reading, I also have a Nook GlowLight 3.

Read full bio