Calling all tech-loving fashionistas. As promised, the new Diane von Furstenberg "Made for Glass" collection is now on sale.
Announced earlier this month, the DVF Made for Glass collection features five new prescription frames and eight sets of sunglasses designed specifically for women. The frames and shades are now on sale exclusively through online luxury retailer Net-A-Porter and Google.
"I love aviator shape, so I went for aviator," von Furstenberg said in a video (below) about the new designs. "And then I went for the shield, which I love."
In the Glass store, the DVF frames are priced at $225, while the shades will set you back $120, or $30 less than Google's other three shade options (plus $1,500 for Google Glass). On Net-A-Porter, you can only get them as a Glass bundle that includes the high-tech headpiece, one pair of the frames and one pair of the sunglasses for $1,800.
The collaboration comes after von Furstenberg first celebrated Google's augmented reality tech during 2012's New York Fashion Week, equipping her makeup artists, hair stylists, and models with Glass. The footage was turned into a four-minute behind-the-scenes video — "DVF through Glass" — narrated by von Furstenberg.
Several DVF stores around the country are hosting information and fitting sessions this coming weekend, June 28 and June 29. For more information, head over to the DVF blog.
Check out the slideshow above for a look at all the new styles. For more on the new frames, watch the video below featuring a conversation between von Furstenberg and Lead Glass Designer, Isabelle Olsson. Also see 16 Cool Things You Can Do With Google Glass.