After launching in several cities on the East Coast and in the Midwest, General Motors's car-sharing service Maven is making its debut in California this week.

Drivers in San Francisco will have access to a handful of models from GMC, Cadillac, and Chevrolet. Per-hour rates start at $8 for cars and $14 for SUVs, which are scattered throughout several neighborhoods, including the Mission, Haight-Ashbury, SOMA, and the Financial District. In total, 60 cars will be available at 30 sites throughout the city, according to Engadget.

As with Zipcar, Maven members must begin and end their rentals at the same location; ending a drive anywhere, as you might do with Car2Go, is not allowed.

Drivers can use the Maven smartphone app to reserve and unlock their vehicles. For some cars, the app can also start the heater or air conditioning. Technology inside the vehicles include Apple's CarPlay, Android Auto, satellite radio, and complimentary Wi-Fi.

Maven, which started in January with Ann Arbor, Mich., as its first city, is not GM's first foray into the car-sharing business. The company has also invested $500 million in Lyft, and offers rentals to Lyft drivers whose personal vehicles don't qualify for the service via the "Express Drive" program.

To help create Maven, GM says it recruited more than 40 employees who previously worked at Google, Zipcar, and (the now-defunct) Sidecar. The service's business model is similar to those of its competitors, with hourly and daily rates that include fuel and insurance costs. Unlike Zipcar, though, which charges a yearly membership fee for most plans, Maven is currently free to join.