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For Better or Worse, Social Media Is Politically Influential

One in five have changed their mind about a political issue due to something they saw on social media.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Have you ever changed your mind about a political issue or candidate due to something you saw on Facebook, Reddit, or another social media site? You're not alone.

According to a new study from the Pew Research Center, 20 percent of social media users have modified their stance on a social or political issue because of something they saw on one of these services. Another 17 percent said social media helped changed their views about a specific candidate.

Still, the vast majority have held true to their beliefs during this election cycle, despite all the political noise on social media. The survey found that 82 percent of users have never modified their views on a candidate, and 79 percent have never changed their mind on a social or political issue because of something they saw on social media.

Among those who have, 21 percent had a change of heart about Hillary Clinton, 18 percent changed their mind about Donald Trump, and around one in 10 changed their view of Bernie Sanders. The survey also found that Democrats were more likely than Republicans to have modified their views on a social or political issue or specific candidate due to something they saw on social media.

"People who said they had changed their minds on these candidates often said that social media pointed their opinion in a more negative direction," Pew found. "Respondents who indicated they had changed their minds about Clinton were more than three times as likely to say that their opinion changed in a negative direction rather than a positive one (24 percent vs. 7 percent), and respondents who mentioned Trump were nearly five times as likely to say that their opinion became more negative as opposed to more positive (19 percent vs. 4 percent)."

The report comes as social networks like Facebook have come under fire for proliferating fake news. Amidst allegations that Facebook's human editors blocked conservative news from appearing in its Trending section (which Facebook denied), the social network ditched human curation altogether for algorithms. The results have been...interesting.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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