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Twitter Signs Deal With Top Russian Search Engine, Yandex

 & Leslie Horn Reporter

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Twitter has forged a partnership with Russian search engine Yandex that will allow Yandex to display public tweets in its search results.

The deal allows Yandex to access what Twitter refers to as its "firehose" of tweets in real time. Twitter has a similar deal with Microsoft's Bing.

"We wanted to make sure that Twitter content can be where Twitter users are already going," Twitter's director of business development, April Underwood, told Reuters. "Discovery through search is so important."

Yandex is the number-one search engine in Russia, commanding 60 percent of the market to Google's 25 percent.

"People share news, exchange opinions, and discuss all sorts of matters in real-time all the time," Yandex's blog search manager Anton Pavolv said in a statement, according to Reuters. "This kind of information will help us enhance our search results."

Twitter used to have a paid search agreement with Google, but it expired in July and was not renewed. Instead, Google's new search initiative, Search Plus Your World, which began to roll out last month taps into social results from its own social network, Google+. Twitter has expressed concern over the search update, claiming that it will prevent people from turning to Twitter to find important, real-time information. On top of that, Google is facing another Federal Trade Commission (FTC) probe over the search update.

Of a future deal between Twitter and Google, Underwood told Reuters that "anything's possible, but there's not really an update to provide at this time."

Twitter and Yandex have not disclosed the financial details of the arrangement.

About Our Expert

Leslie Horn

Leslie Horn

Reporter

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covered a wide range of topics, from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was covering the 2008 Olympics from Beijing. She travels every chance she gets; a favorite trip was backpacking along the coast of Brazil. Though she was born and raised in Dallas, Texas, Leslie embraces life as a New Yorker.

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