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Android Interest Growing, Gaining on Apple's iOS

 & Chloe Albanesius Executive Editor, News

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On the heels of several surveys touting the growth potential for Google's Android OS, research firm ChangeWave on Thursday said that 37 percent of consumers are thinking about buying an Android device in the next three months; the highest rate the firm has ever recorded.

Of the 4,000 people surveyed this month, 37 percent are looking to buying an Android phone; up from 30 percent in June and a new all-time high, ChangeWave said. In September 2009, for example, 6 percent of people said they were interested in Android.

Apple still led the pack, though only slightly. About 38 percent said they want to buy an iOS device in the next 90 days. That is down from the 50 percent of people who said the same in June, but ChangeWave acknowledged that that survey was completed right before Apple released its wildly popular iPhone 4, so a drop was expected.

The iPhone 4 release "temporarily slowed the meteoric rise of the Google Android operating system," but now Android "is once again making major advances in the smartphone market," Paul Carton, vice president of research for ChangeWave, wrote in his report.

Research in Motion, Microsoft, and Palm were well behind the pack, with 6 percent of people looking to buy a BlackBerry, 1 percent pondering a Windows Mobile (or Windows Phone 7) device, and 0 percent thinking about Palm's WebOS.

Preference for RIM is up just one point from June, "a time when RIM had fallen to its lowest level since we began asking this question," Carton wrote. "The current 1-pt uptick is likely attributable to the recent launch of the new Torch smartphone."

ChangeWave also asked people about their level of satisfaction with their current smartphones. About 74 percent of iPhone users were very satisfied, while 65 percent of Android users felt the same. That dropped to 32 percent for Palm owners, 31 percent for those with a BlackBerry, and 24 percent among Windows Mobile users.

The growth and potential of Android has been studied quite a bit lately. Earlier this month, comScore said Google grew its market share by 5 points to 17 percent last month, enough to oust Microsoft as the third most popular mobile OS. That came several weeks after NPD Group said that Android topped RIM as the top mobile OS sold to U.S. consumers in the second quarter.

Recently, Gartner predicted that Symbian and Android will become the dominant mobile operating systems by 2014, while iSuppli said Android will top Apple's iOS by 2012.

Gartner also said recently that global smartphone sales jumped 50.5 percent from last year, with the success of Android helping to push HTC into the list of top 10 device manufacturers for the first time.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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