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Android Helps Boost Global Smartphone Sales

 & Chloe Albanesius Executive Editor, News

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Global smartphone sales were up 50.5 percent from last year, and the success of the Android platform helped push HTC into the list of top 10 device manufacturers for the first time, according to Thursday data from Gartner.

Overall, mobile device sales totaled 325.6 million units for the second quarter, a 13.8 percent increase. Smartphone sales ate up 19 percent of that market, a 50.5 percent increase from the same time period last year.

Despite the jump, intense competition among device manufacturers resulted in price drops – good for the consumer, but bad for margins, Gartner said. The average selling price for LG devices, for example, dropped 27.8 percent during the quarter.

There was no shortage of demand for the latest smartphones from companies like Apple, HTC, and Motorola, but there were shortages of supplies, particularly AMOLED displays.

In late July, HTC said it will switch out the AMOLED displays in its Desire and Nexus One smartphones for Sony's Super LCD display (SLCD) due to demand. That same week, LG Display said that it may not be able to meet demand for screens for the Apple iPad.

When it comes to the iPad, the release of the popular tablet did not make a significant dent in smartphone sales, Gartner said.

"Crucially, as we predicted, the sudden growth in media tablets, such as the Apple iPad, did not appear to hold back smartphone sales," Carolina Milanesi, research vice president at Gartner, said in a statement. "We believe that most tablet users still feel the need for a truly pocketable, yet highly capable, device for those situations when it's inconvenient to carry a device with a larger form factor."

Globally, Nokia led the pack with 34.2 percent of mobile device sales in the second quarter, though that was down from 36.8 percent last year. Samsung jumped slightly to come in at number two with 20.1 percent, followed by LG with 9 percent, and Research in Motion with 3.4 percent.

Apple came in at number seven with 2.7 percent, up from 1.7 percent last year. It was followed by HTC, which made its debut in the top 10 with 1.8 percent, a 139.1 percent growth year-on-year, Gartner said.

In terms of mobile OSes, Android jumped past Apple's iOS to land at number three behind Symbian and Research in Motion. Android had 17.2 percent of the market, up from 1.8 percent last year. Apple still made slight gains, up to 14.2 percent from 13 percent.

Gartner attributed Android's growth to "a non-exclusive strategy that produces products selling across many communication service providers (CSPs), and the backing of so many device manufacturers."

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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