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HTC Adding Sony's Super LCD Display to Desire, Nexus One

 & Chloe Albanesius Executive Editor, News

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HTC announced Monday that it will switch out the AMOLED displays in its Desire and Nexus One smartphones for Sony's Super LCD display (SLCD).

"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," Peter Chou, chief executive of HTC, said in a statement. "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance."

The SLCD displays will be available on both smartphones later this summer, HTC said.

HTC unveiled the Desire in February, and it is expected to hit shelves in August.

The Desire is similar to the troubled Nexus One, though it will have an optical sensor for navigation instead of a track ball. The Desire will run Android 2.1 and a 1-GHz Snapdragon processor.

The Nexus One, which was originally introduced by Google and sold exclusively through its Web site, had trouble finding buyers. In May, Google announced that it would no longer sell the phone and instead make it available in retail stores. Earlier this month, the search engine giant said it had received its latest shipment of the smartphone, after which it would no longer sell the Nexus One. The Nexus One is currently available for purchase from Vodafone in Australia, France, Germany, Italy, Spain, and the U.K.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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