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Bing Search Up, But Did Not Overtake Yahoo, comScore Says

 & Chloe Albanesius Executive Editor, News

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According to Thursday data from comScore, Yahoo captured 17.4 percent of the U.S. search market in August to land in the number two spot behind Google; a report that conflicts with Tuesday data from Nielsen that put Microsoft's Bing ahead of Yahoo.

Last month, Yahoo had 17.4 percent of the explicit core search market, an increase of 0.3 percent from July, comScore said. Bing, meanwhile, had 11 percent of the market, an increase of 0.1 percent. Google continued its dominance with 65.8 percent of the search market, though that was down 0.4 percent from the previous month.

ComScore excluded contextually driven searches, as did Nielsen.

On Tuesday, Nielsen reported that Bing surpassed Yahoo for the first time to become the number two search engine in the U.S. Bing nabbed 13.9 percent of searches, up 2 percent from the previous month and up 30 percent from the same time period last year. Yahoo had 13.1 percent of searches in August, down 8 percent from July and down 18 percent from last year, Nielsen said.

Overall, nearly 15.7 billion core searches were conducted in August, comScore said. Google ranked number one with 10.3 billion searches, followed by Yahoo with 2.7 billion - a 3 percent increase - and Bing with 1.7 billion, up 2 percent. Rounding out the top five were Ask and AOL.

In terms of core U.S. searches - which does not include searches on mapping, directory, or video sites - Google still came in at number one with 60.5 percent of the market, down 1.1 percent. Yahoo was number two with 20.1 percent and Bing at number three with 12.6 percent, an increase of 0.9 percent and 0.2 percent, respectively.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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