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Bing Overtakes Yahoo as Number Two Search Engine, Nielsen Says

 & Chloe Albanesius Executive Editor, News

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For the first time, Microsoft's Bing has surpassed Yahoo to become the number two search engine in the U.S., according to Tuesday data from Nielsen.

Last month, Bing nabbed 13.9 percent of searches, up 2 percent from the previous month and up 30 percent from the same time period last year. Yahoo had 13.1 percent of searches in August, down 8 percent from July and down 18 percent from last year.

Google still dominated the search category with 65.1 percent of searches, up 1 percent from the previous month and last year. Ask.com came in at number four with 2.1 percent and AOL Search rounded out the top five with 2 percent.

As part of a 2009 search deal between Yahoo and Microsoft, Bing last month officially started powering Yahoo's search results in the U.S. and Canada.

"If we combined Bing-powered search in August pro-forma, it would represent a 26 percent share of search," Nielsen said in a blog post.

Nielsen said its stats include search queries from users; they do not include contextual searches, hovers, or in-text searches.

Statistics about search engine market share differ depending on the source, however.

Last week, Hitwise said that Yahoo had 14.28 percent of searches in the U.S. in August, compared to 9.87 percent for Bing, and 71.59 percent for Google.

ComScore data for July 2010, meanwhile, put Bing at number three with 11 percent of the market, while Yahoo was at number two with 17.1 percent. That represented a 0.4 percent increase for Yahoo month-over-month, but no change for Bing, comScore said.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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