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Google Acquires Social Gaming Company SocialDeck

 & Chloe Albanesius Executive Editor, News

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Lending more credence to the rumor that Google is zeroing in on social networking, the search engine giant this week purchased social gaming company SocialDeck – its fifth acquisition this month.

"We started this company with the goal of connecting friends through social games on all kinds of exciting new mobile devices," SocialDeck wrote in a note on its Web site. "We've been amazed and humbled by all of the stories and experiences our customers (you!) have shared with us."

The company did not elaborate on how SocialDeck will be incorporated into Google.

SocialDeck was founded in 2008 with a focus on the concept of "anywhere, anytime, anyone" gaming, according to the company's Web site.

SocialDeck has produced several games, including Color Connect, Pet Hero Puzzle, Shake & Spell, and Shake & Spell 3D. All titles are available through iTunes, with Shake & Spell also available for BlackBerry and on Facebook. All the apps are free, though there is a 99-cent version of Shake & Spell 3D available in the App Store as well.

The company also has a social-gaming platform known as Spark, which connects players across social games on iPhone, BlackBerry, and Facebook.

The SocialDeck purchase is the latest in a string of acquisitions for Google. Earlier this week, it purchased Ångströ, a small startup whose work ties together news and social contacts. Earlier this month, the company also acquired online retailer Like.com, virtual currency platform Jambool, and social game and app developer Slide.

In July, rumors emerged that Google would release its own social-networking site, dubbed Google Me, but the company has thus far not made any announcements.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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