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Google Acquires Social Game, App Developer Slide

 & Chloe Albanesius Executive Editor, News

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Google on Friday confirmed that it has acquired social technology company Slide.

The search engine giant said the purchase will help it bring users together.

"For Google, the web is about people, and we're working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them," engineering director David Glazer wrote in a blog post.

With the Slide integration, Google said it will invest "to make Google services socially aware," though the company had few details to share.

"At Slide, we have been focused on building online communities that foster self-expression, creativity, and engagement across multiple platforms," Slide founder Max Levchin said in a statement. "Given our shared vision and values, this is a tremendous opportunity for two companies to come together to change the way people socialize on the Web."

Slide, which was founded in 2005, has created a number of apps that are popular on social-networking sites like Facebook, including SuperPoke Pets, Top Fish, SPP Ranch, and SuperPocus Academy of Magic. It has more than 27 million unique users per month in over 200 countries, according to its Web site.

Earlier this summer, there were rumors that Google was prepping its own social-networking service to rival Facebook, dubbed Google Me. Talk of the service started after Digg founder Kevin Rose tweeted about a "very credible source" who had confirmed the existence of Google Me. The tweet was later deleted, but ex-Facebook executive and Quora co-founder Adam D'Angelo later said Google Me "is not a rumor."

Google has made no announcements, but earlier this week it killed Google Wave, its real-time collaboration tool.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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