MoviePass is testing a new Ticket Verification policy designed to crack down on fraudulent activity.
"Starting over the next few days, each time you purchase a movie ticket with your MoviePass card, you will be asked to upload a photo of your ticket stub," the company explained in an email to subscribers randomly selected to take part in the Ticket Verification beta. "This photo needs to be uploaded before you're able to purchase your next movie ticket through MoviePass."
The company means business about this new policy: "if you fail to submit your ticket stub more than once, your account will be canceled and you'll be ineligible to sign up for a new MoviePass account," it warned.
MoviePass said the policy will help it "better track user behavior" and ensure subscribers are following its Terms of Use.
"Our ultimate goal is to continue providing you with access to movie theaters at a low cost, and we appreciate you working with us as we upgrade our systems," the company wrote.
Those selected for the beta trial can continue to check in to movies through the MoviePass app like usual. After checking in, you'll be prompted to snap and submit a photo of your ticket stub (you'll have to enable camera access to do so). MoviePass said the photo verification process "will only take seconds." Once the verification goes though, you'll be able to purchase your next ticket the following day. You'll have to repeat these steps every time you use your MoviePass card from now on.
If you don't submit your photo right away and end up losing your ticket stub, you'll be asked to provide an explanation about what happened. For more information on the Ticket Verification policy, head here.
This isn't the first time MoviePass has changed its policies on a whim. The company in late April updated its terms to prevent users from seeing the same film more than once. MoviePass has also experimented with several different pricing plans and promotions as of late, recently axing its flagship "unlimited" plan only to bring it back two weeks later.
Meanwhile, if you're put off by MoviePass's frequent policy changes and/or its recent privacy scandal, there is an alternative. Rival movie theatre subscription service Sinemia recently introduced plans starting at $4.99 per month for one ticket to any movie or $6.99 per month for two tickets.