Lame news, MoviePass subscribers: If you want to see the same movie more than once, you'll have to buy a full-price ticket the second time around.
In a support note, MoviePass – the subscription service that made a name for itself by letting users watch up to one new movie per day in theaters for just $9.95 per month – confirmed a new account limitation.
"We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass," the company wrote. In an attempt to put a positive spin on this new rule, MoviePass said "we hope this will encourage you to see new movies and enjoy something different!"
MoviePass did not immediately respond to PCMag's request for comment. iMore reports that the change applies to both new and existing subscribers, and MoviePass is alerting users about it via a note inside the app.
"Any movies you've already seen using the service are now grayed out with a message that says 'You've already seen this movie,' the site reported.
The new limitation comes after MoviePass last month axed its movie-a-day offer for newbies. New subscribers get just four movie tickets a month, plus a three-month trial of the iHeartRadio All-Access music streaming service. At this point, it's unclear whether MoviePass will ever bring back its movie-a-day offer.
"I don't know," MoviePass CEO Mitch Lowe told The Hollywood Reporter this week when asked if the deal would ever return.
Meanwhile, MoviePass found itself in hot water earlier this year after Lowe said the app tracks users' locations before and after movies. During a keynote speech at the Entertainment Finance Forum on March 2, Lowe said MoviePass collects "an enormous amount of information" about its subscribers. Illustrating that point, he added: "we watch how you drive from home to the movies. We watch where you go afterwards." More recently, Lowe backtracked on those comments, and said the app "does not track and has never tracked or collected data on the location of our members at any point when the app is not active."