Movie theater subscription service MoviePass is getting even cheaper.
Following its tracking controversy, the company on Friday dropped the price of its annual subscription plan from an already seemingly too-good-to-be-true $9.95 per month to just $6.95 per month. The "limited time" deal is available exclusively for new subscribers and works out to $83.40 for the full year. You'll have to pay for all 12 months upfront, along with a "one-time processing fee" of $6.55.
With that subscription, you can watch up to one new movie per day in theaters. The service works at more than 91 percent of theaters in the US, MoviePass said.
"Our vision has always been to make the movie going experience easy and affordable for anyone, anywhere," MoviePass CEO Mitch Lowe said in a statement. "With the current growth and support that we've seen within the last several months, our studio and exhibitor revenues and other marketing partnerships have motivated us to lower the price once again, offering movie lovers greater access to MoviePass."
The company found itself in hot water earlier this month after Lowe said the app tracks users' locations before and after movies. During a keynote speech at the Entertainment Finance Forum on March 2, Lowe said MoviePass collects "an enormous amount of information" about its subscribers. Illustrating that point, he added: "we watch how you drive from home to the movies. We watch where you go afterwards."
More recently, Lowe backtracked on those comments, and said the app "does not track and has never tracked or collected data on the location of our members at any point when the app is not active."