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Google's Smart Displays Compared: Which Is Best?

We took a look at three of the four announced Google Smart Displays at CES and made a judgement.

 & Sascha Segan Former Lead Analyst, Mobile

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LAS VEGAS—The Amazon Echo Show is getting some real competition. Here at CES, Google and partners announced Echo Show-like "smart displays" from four companies—Lenovo, JBL, LG, and Sony. We got a good look at three of them in Google's booth and picked our favorite.

CES 2018 bug artNone of the smart displays really work yet. They're all about six months from launch; rather than being final products, they're PR cries from Google so we don't count it out in the home assistant market. But I'm willing to cut Google a break that I'm not willing to cut Apple right now, because its Home Max speaker was announced three months in advance, came out on time, and is really good. (Apple's HomePod, on the other hand, is MIA.)

All of the displays have the same software, in that they're all Android Things-powered touch screens running Google Assistant, with front-facing cameras. So the difference is in the hardware design and audio. JBL's Link View looks to be the most powerful and impressive, at least audio-wise. It's a football-shaped stereo speaker system with an 8-inch screen embedded in the middle. There's decent stereo separation between the two 10W speakers on the sides of the screen and a big bass port in the back. It really looks like someone took their JBL Playlist speaker and stuck a screen onto it.

The JBL's only apparent down side is that it looks a little grim. It's black and kind of bomb-shaped, and would look great in a living room but possibly not in a bright, light-colored kitchen.

Lenovo Smart Display

That's where you'd want the Lenovo Smart Display. Lenovo's Smart Display comes in two sizes, 8 and 10 inches. Both are bright white devices with a single big speaker to the left of the screen. The back comes in a soft gray rubbery material, or a nice bamboo finish. If the JBL Smart Display looks like it's laying the beats down, the Lenovo Smart Display looks like it's about to cheerfully wake you up or tell you a recipe. But the position of its two 10W speakers is going to give you less stereo separation than on the Link View, and there's no big bass radiator.

LG ThinQ WK9

That leaves the LG ThinQ WK9 as the odd one out, and it is indeed odd. It's ugly. It's a big blocky black rectangle with a little bit of a Death Star vibe.

It's interesting how it's a very similar concept to the JBL— 8-inch screen, stereo speakers—but it's much less attractive. What the ThinQ WK9 has that the Link View doesn't obviously have, though, is an obvious physical camera shutter switch, although we may just have missed the switch on the Link View.

And what of Sony? Nobody seems to know. Google couldn't tell me what Sony's smart display play was, and Sony's staff didn't seem to know, either. We're still six months away from Smart Displays being a thing, so Sony has plenty of time to catch up. For now, we like the JBL Link View the best of this bunch.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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