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Cook Remains Coy About Apple Car Plans

 & David Murphy Freelancer

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Apple has somewhat acknowledged that it's working on a car. Possibly. Sort of.

Tim Cook, CEO of the ever-tight-lipped company, had a great response for one person's question about Apple Car rumors at today's annual Apple shareholder meeting.

"Do you remember when you were a kid, and Christmas Eve, it was so exciting, you weren't sure what was going to be downstairs? Well, it's going to be Christmas Eve for a while," said Cook, as first reported by Business Insider.

Of course, that could mean a hundred different things. Apple, and Cook, might be excited to work on a car, but that doesn't necessarily mean that an amazing Apple Car will ever see the light of day. Interest in a subject matter does not a working product make. (Remember Apple's Sapphire plant?)

That said, Cook's response is a lot more positive—albeit metaphorically—than his previous answers when asked about the Apple Car, arguably one of Silicon Valley's worst-kept secrets.

"Yeah, I'm probably not going to do that," Cook replied, when Fortune's Adam Lashinsky recently asked why Apple wasn't just outright acknowledging its interest in vehicles given all the automotive-themed hires it has recently made.

"The great thing about being here is we're curious people. We explore technologies, and we explore products. And we're always thinking about ways that Apple can make great products that people love, that help them in some way. And we don't go into very many categories, as you know. We edit very much. We talk about a lot of things and do fewer. We debate many things and do a lot fewer."

In that same interview, Cook noted that Apple can explore a space without spending a lot to do so. However, once it starts spending a lot, the company is essentially committed. Of course, it's up to you to decide whether Apple's car team, now rumored to have as many as 600 people, constitutes a "huge" amount of spending for a company that has one of the world's largest market capitalizations (and pulled in a record $75.9 billion in revenue during its recent first quarter).

This article originally appeared on PCMag.com.

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David Murphy

David Murphy

Freelancer

David Murphy got his first real taste of technology journalism when he arrived at PC Magazine as an intern in 2005. A three-month gig turned to six months, six months turned to occasional freelance assignments, and he later rejoined his tech-loving, mostly New York-based friends as one of PCMag.com's news contributors. For more tech tidbits from David Murphy, follow him on Facebook or Twitter (@thedavidmurphy).

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