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Facebook News Feed Update Highlights 'Meaningful' Content

 & Stephanie Mlot Contributor

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Facebook is changing its News Feed again to rank stories by what people actually want to see.

"The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed," software engineers Cheng Zhang and Si Chen wrote in a a blog post. "But these factors don't always tell us the whole story of what is most meaningful to you."

So Facebook conducts daily quality checks, asking users around the world to rate stories on their feed. The company then uses a sample of those answers to better understand what people are interested in—even if they don't click, like, or comment on every post.

"We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with," Zhang and Chen said.

The social media giant in December began testing new topic-based feeds for desktop and iOS app users. Those with access to the feature can swipe to view a narrowed-down News Feed focused on things like style, food, and headlines. Or choose from topics like sports, pets and animals, health and fitness, politics, music, entertainment, travel, science and technology, and games, which mingle with the traditional feed of baby photos, political rants, and Page posts.

If you're surfing the service on a slow or unstable connection, however, you might be subject to Facebook's new prioritization feature, which offers only status updates and links, rather than data-heavy videos.

This article originally appeared on PCMag.com.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

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  • Science & Space
  • Video Streaming Services
  • Social Media
  • Cars & Auto
  • Education

The Tech I Use

  • iPhone 12 Pro
  • MacBook Air (hooked up to a 23-inch Dell monitor)
  • Google Chrome
  • Google Drive
  • Soundcore Life P3 earbuds
  • Various Amazon Echo devices

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