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Facebook Emoji 'Reactions' Hit Japan

 & Stephanie Mlot Contributor

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Facebook users in Japan can now react to friends' timeline posts with more pizazz. The social network this week quietly introduced its Reactions emojis there as it expands the reach of this feature.

"I'm in Tokyo today to announce the rollout of Reactions in Japan, our sixth country," Chris Cox, chief product officer at Facebook, said Thursday.

Initially tested last fall in Spain and Ireland, the expressive icons let folks express love, laughter, happiness, shock, sadness, anger, and the usual blue-and-white thumbs-up stamp of approval. The add-on is also now available in Chile, Portugal, and the Philippines.

To add a Reaction, hold down the like button (on mobile) or hover over it (on the desktop) to see the options. Then pick your poison and post; the emojis appear on friends' updates and Pages/accounts you follow.

When Facebook unveiled its new feature in October, the site boasted seven different symbols. But only six were displayed with Cox's post, suggesting Japanese users do not have access to the "Yay" emoji.

Facebook did not immediately respond to PCMag's request for comment.

The company also revealed six new Japanese publishing partners for Instant Articles.

"We're excited to see how these features get used in Japan, a culture we all learn from in how to communicate visually," Cox wrote.

There is still no word on when the function might reach U.S. users.

In September, CEO Mark Zuckerberg said Facebook was pondering how to incorporate a "dislike" button, or at least "something that allows you to express 'empathy' with 'more options,'" The Washington Post reported at the time.

Whatever you do, don't get caught in a "dislike" button scam, which hackers claim is an "invite-only feature" in a bid to get users to click a malicious download link.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

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