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Don't Be Duped by the Facebook 'Dislike' Button Scam

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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On the heels of Facebook's announcement that it may or may not be working on a dislike button comes a new wave of cyber scams that prey on those hoping for its adoption.

Security firm Sophos recently caught wind of a new "dislike" button scam making the rounds — a ruse that dates back to at least 2011. This time around, scammers are claiming that the dislike button is an "invite only feature" in a bid to get you to click a download link.

"If you click through, the scam unfolds like many 'you know you want this' tricks we've written about before, on Facebook and on other social networks," Sophos' Paul Ducklin wrote in a blog post. "To go forward, you must first recommend — in fact, you must actively promote — the link you just clicked on."

The scammers up the pressure by saying you only have a certain amount of seconds to "complete the participation requirements." That includes sharing the link with your friends and sending it to five Groups that you belong to.

As a rule of thumb, users should be cautious of these types of posts. "If a posting expects you to advertise it before you know what you are promoting, DON'T DO IT," Ducklin said.

Regardless of whether or not you end up completing all the steps, you'll be redirected to one or more revenue-generating sites which have nothing to do with Facebook or a dislike button, and instead aim to trick you into handing over your personal information. One of the sites is a get-rich-quick scheme promising a $1,419 return in the first hour and another asks you to complete a survey of your choosing.

"Typically, the crooks will have signed up as affiliates for the surveys or software downloads you're being offered, and will be paid a small fee if you sign up," Ducklin wrote. "That's how they make their money."

In the end, those who fall for the scam never get the "invite only" Dislike button they were promised, because it's all fake — there isn't one.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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