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Expect Larger, Pricier Apple TV on Sept. 9

 & Chloe Albanesius Executive Editor, News

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Apple reportedly plans to release a larger, more feature-rich version of its Apple TV on Sept. 9, but will still offer the older, $69 version for those who don't want to spend upwards of $149 on a set-top box from Cupertino.

Apple review, Apple commentary, Apple news... Everything AppleAs reported by 9to5Mac, Apple will show off the Apple TV 4 at its San Francisco press event next month. It will be slightly larger than the existing Apple TV and include Siri integration, as well as an App Store with API support so developers can create apps for it.

Not on the agenda for Sept. 9, the blog said, is the launch of Apple's Internet TV service. Earlier this month, Bloomberg said Apple had not yet secured deals with content providers to launch a service that could replace traditional cable TV set-top boxes. 9to5Mac reiterated that today, and said the service will likely arrive sometime next year for about $40 per month.

Pricing for the box is still being ironed out, but Apple TV 4 could cost betwen $149 and $199, 9to5Mac said.

If that's too pricey, the existing Apple TV will still be on sale, and could see the Siri integration and cable set-top box upgrade at some point in the future.

Apple downsized the Apple TV in 2010, and gave it a 1080p upgrade in 2012, but has largely left it alone in recent years, save for this year's price drop. In that time, Apple TV went from a "hobby" to a billion-dollar business, but the streaming device market also got crowded, with popular offerings from Roku, Google, and Amazon.

The focus of next month's Apple event, meanwhile, will likely be next-gen iPhones, which rumors suggest will include a Forch Touch display, a souped-up camera, and a new color option. PCMag will be there, so stay tuned for all the details.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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