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$99 Apple TV With 1080p Coming Next Week

Chloe Albanesius
 & Chloe Albanesius Executive Editor, News

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Apple on Wednesday unveiled a new Apple TV that supports 1080p and boasts a new, streamlined user interface.

That new interface looks quite a bit like iOS, including icons, apps, and cover flow. The update also means that iTunes in the Cloud now supports movies, providing access to already-purchased movies via iCloud. Buy a movie from the iTunes Store and watch it instantly on your HD TV. AirPlay will also allow users to stream or mirror content from the iPad or iPhone 4S to the Apple TV.

The revamped Apple TV will be $99 and is available on March 16, Apple chief Tim Cook said during a Wednesday press event.

Apple TV interface

Apple introduced a revamped, $99 Apple TV in August 2010 that was a quarter of the size of previous versions, included streaming movies from Netflix, and had 99-cent TV rentals from ABC and Fox.

In recent months, of course, rumors have focused on the possibility of an actual television set from Apple, though Cupertino has made no announcements.

A hack released in January, dubbed MobileX, brought full-screen iOS apps to your Apple TV.

Also today, Apple unveiled a new iPad with 4G, a souped-up camera, and Retina Display. For more, see PCMag's Hands On With the New iPad and PCMag's live blog of today's event, plus the slideshow below.



About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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