The Motorola Moto X Style Pure Edition (MXSPE) is clearly a Moto X. Design-wise, it's not that far off from the Moto X (2014), but it's bigger. I got some hands-on time and talked to some execs at the Motorola launch event, and here's what I saw.
The new Moto X uses the same thoughtful materials as before. 
Plastic is fine when it's quality plastic, and the Moto X Style comes in a range of colorful plastic and silicone backs that have a very nicely grippy texture; I also tried the wood back, which was cool and a little slippery. I didn't get my hands on any of the leather backs.
The front has dual stereo speakers, very clearly marked, and a broad expanse of 5.7-inch screen with almost no bezel. The LCD screen is bright, and colors are balanced rather than hypersaturated. Swiping through the very Google-standard Android interface went very swiftly.
My main problem with the Moto X Style is that it's yet another one of those giant boat-phones which seem to be taking over America, as if they are rafts upon which we must escape the rising seas. At 6.06 by 3 inches and 6.3 ounces, this 5.7-inch phone is the size and weight of 5.5-inch phones like the Asus ZenFone 2 and ZTE Axon Pro, and yes, it's smaller (but heavier) than the Apple iPhone 6 Plus. But it's still way too big for me, firmly in the "mini-tablet" realm rather than a conveniently pocketable device.
The Style has one of the lightest software loads on any Android phone running today. Only 6.93GB of our test phone was taken up by system software, giving you up to a gig more usable space than the competition. It has a few Motorola apps, but it's mostly Google software, and yes, it's getting Android M.
The Style runs a Qualcomm Snapdragon 808 processor at 1.8GHz, according to the CPU-Z app. About 2.5GB of the 3GB of RAM was available to applications. I got to run some benchmarks on the Moto X Style, which showed a phone that's still in the process of being optimized. The Style got around 47k on Antutu, which is in the vicinity of Snapdragon 808 and 810 phones like the LG Flex 2 and LG G4 but falls short of the Samsung Galaxy S6.
Motorola says the 21-megapixel camera has been completely rearchitected. I'm very happy that it's keeping the best of Motorola's camera features—being able to launch the camera with a twist of the wrist, and being able to tap anywhere on the screen to take a photo. (That last bit is especially important if you're trying to operate a phone this big with one hand.) The shutter was instantaneous, as it should be. Images appeared bright in poor indoor lighting, but we'll have to see how that goes on the final units. There were none of the persistent focus problems I've seen with previous versions of the Moto X, though—hope springs.
The Moto X Style is a killer package for $399 when it goes on sale in September. (That's for the 16GB model; the 32GB and 64GB versions will cost more.) If its features hold true, it's going to be the benchmark by which other unlocked phones are measured—and yes, that includes the super-hyped OnePlus Two. But I can't help feeling terribly frustrated with Motorola's total embrace of the boat-phone trend. Apparently, if you want power and value, you need big hands.