The market has spoken. And by and large, the masses don't care about stock Android. That doesn't mean there are no fans. Many crave unadulterated Android, and are often forced to pay extra up front to get an unlocked phone—albeit with more flexibility and a better deal down the road as a result. That need comes to an end with the new, second-generation Moto X ($99 with two-year contract; 16GB), a highly appealing slab that should siphon off more than a few buyers otherwise headed to Samsung, HTC, or LG waters. Motorola still has some work to do with the rear camera. But the new Moto X is a stunning phone with beautiful build quality, excellent performance, and a tempting up-front price, making it our latest Editors' Choice for Android phones on AT&T.

Design and Display

This time around, Motorola went right for the high end of the market, instead of settling for distinctly midrange the way it did with the first Moto X. The new model measures 5.54 by 2.85 by 0.39 inches (HWD), tapering to just 0.15 inches deep at the edges, and weighs 5.08 ounces. Honestly, it's gorgeous. The aluminum frame is nicely tapered and looks slick, with the now-trademark curved back panel. That said, it's no longer sized for single-handed use, which may disappoint existing Moto X fans.

The 5.2-inch Corning Gorilla Glass AMOLED display is up half an inch over the previous model, and is now full HD (1080p) with a tight 423 pixels per inch (ppi). It's not the insane 538ppi you get with the LG G3, but no one short of a superhero can see the difference in most cases, and it's a marked jump from the older model's 4.7-inch, 720p, 316ppi screen. More important is the panel's actual quality, and in this case the Moto X shines. It's super-bright, and colors are vivid and truly pop. Many will buy this phone just for the display and materials quality alone.

Thanks to the second generation of Moto Maker, you can customize your new phone to a pretty insane extent. Our first test unit came with a premium leather back cover, which certainly looks and feels nice, but it's easily scratched (as is to be expected); you can also get the leather in Natural, Cognac, and Navy. Our other test handset has a stunning and unique-looking wood-grained back panel. You can get the Moto X in Teak, Walnut, and Ebony wood finishes, and there's a wide variety of plastic colors and accents too numerous to cover here available as well.

If you don't opt for customization, you can choose either a white front panel with a silver metal frame, or a black panel with a dark metal frame—along with matching white or black charger. The entire housing and glass panel have a water-repellent nano-coating for resisting spills and rain.