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First Shipment of Pebble Smartwatches Delayed

 & Chloe Albanesius Executive Editor, News

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The makers of the Pebble Smartwatch today delayed their first shipment, saying instead that the devices will ship "as soon as possible."

Pebble initially said it would start shipping the device in September. That, however, was before the smartphone-connected watch hit Kickstarter, earned $10 million, and racked up 85,000 orders.

"Our first timetable was created before we launched on Kickstarter, when we were expecting to manufacture just 1,000 Pebbles," Pebble said in a note posted to Kickstarter.

Since its Kickstarter campaign closed on May 18, Pebble said its team has been "bouncing back and forth between Palo Alto and Taipei." Pebble selected a Taipei-based R&D facility with manufacturing and assembly operations in China.

"In terms of our schedule, we're sticking pretty closely to an aggressive timetable," Pebble said. "While we won't be able to start shipping Pebbles in September, our current schedule has us on track to go from manufacturing zero to 15,000 Pebbles per week as soon as possible."

At this point, the Pebble team is in an "Engineering Verification" stage, which involves evaluating each of the smartwatch's components -case, lens, circuit board, charge cable - to see if any tweaks are necessary.

"The design needs to be nearly perfect before we move into a phase called 'tooling' during which the factory creates hardened steel tools for injection molding Pebble's plastic components," Pebble said.

While the project is still on track, the delay highlights the difficulty in bringing some of these hardware-based Kickstarter projects to fruition. The team can't exactly make 85,000 Pebble smartwatches in their basement; they need a sustainable hardware supply chain. And while they've secured that for the first round, what happens when the $10 million runs out? Another Kickstarter campaign?

PCMag's Sascha Segan touched on this in a recent column, and got a little more specific last week with a piece that looked look at 312 well-funded projects to see if there's a Kickstarter bubble. He found that while Kickstarter is a terrific platform for funding the arts, the tech projects aren't a sure bet, despite the huge amount of funding they've received.

Segan's research was sparked by another high-profile tech project on Kickstarter - the Ouya Android-based gaming console. The effort has raised more than $5.5 million with 14 days left, but questions remain as to whether Ouya can deliver.

For more on Kickstarter, see PCMag's recent Q&A with co-founder Yancey Strickler and PCMag's Cool Kickstarter Projects slideshow below.


About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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