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Approaching $5M, Ouya Talks Console Chips With Nvidia

 & Chloe Albanesius Executive Editor, News

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Ouya, the Android-based gaming console with more than $4.8 million in Kickstarter funds, revealed last week that it has been talking to Nvidia about its chipsets.

"The [Nvidia] team is great and their support has been incredible," Ouya wrote on its Kickstarter page. "They're working side by side with us, and they'll help us maximize the performance of the Tegra 3 chipset we're using."

Los Angeles-based Ouya emerged just last week with a Kickstarter campaign aimed at developing a sub-$100, Android-powered video game console that offers free-to-play titles. Initially, it looked to raise $950,000 in 30 days, but by the end of day one, it had surpassed $1 million and now has almost $5 million with 23 days left to go.

Ouya said it has been focusing on a number of issues in recent days, including game discovery, developing symbols on its color-coded controller buttons for the color blind, and whether or not Ouya will have an Ethernet port.

"Feedback on our work in progress is one of the great things about Kickstarter. Keep sending your ideas and voicing your opinions—they matter to us," Ouya said.

One issue brought up by PCMag's Sascha Segan is whether or not Ouya can actually deliver the consoles.

"Hardware development isn't something that can be done easily in a Silicon Valley garage or a DUMBO loft," Segan wrote. "Hardware concepts can be done, and Pebble and Ouya are both great concepts. But actually building a reliable, functional product requires expertise in supply chain management, mass hardware QA, and negotiations with component makers and assemblers that these companies by and large entirely lack."

Ouya founder Julie Uhrman tweeted on Wednesday that Ouya had enough money to make 80,000 consoles, though it has since secured even more cash.

In an interview with T3.com, Uhrman said the Kickstarter campaign was meant to attract support from gamers and developers, and that Ouya is also soliciting funds through traditional investment avenues.

For more, see How the Ouya Might Do What Google TV Couldn't. Also check out PCMag's recent Q&A with co-founder Yancey Strickler and our slideshow of Cool Kickstarter Projects below.


About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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