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Google's Project Loon Balloons Headed to Australia

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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After first piloting its balloon-based internet idea in New Zealand last year, Google is now bringing the concept to Australia.

The effort, dubbed Project Loon, aims to provide Internet access to underserved areas via high-flying balloons. Google is gearing up to unleash 20 connected balloons in western Queensland in December, The Guardian reported. The large helium balloons are equipped with antennas that offer 4G-like signals to homes and phones some 12 miles down below.

For the latest trial, Google is teaming up with Australia's largest mobile phone carrier, Telstra, which will supply base stations to communicate with the balloons. Besides the trial in Australia, Google is doing tests with Vodafone in New Zealand and Telefonica in Chile, a Google spokesperson confirmed.

"One of the reasons we said we were going public with this project last year was so we could start talking to potential partners such as telcos and getting feedback," the spokesperson said.

The Web giant first got started with the project back in June 2013 with a pilot in the Canterbury area of New Zealand that included 30 balloons in the air and 50 testers on the ground. The purpose is to establish Internet access in areas that are very difficult to wire up due to their location, like jungles, archipelagos, and mountains.

With balloons flying high overhead, people can conceivably connect to the Web without having to build a complex physical infrastructure on the ground. Google has also said the balloons could also help with communications in the aftermath of a natural disaster.

The company is ultimately aiming to have a ring of balloons all around the Earth.

Balloons aren't the only way Google is looking to increase Web access around the globe. In April, it purchased drone maker Titan Aerospace. Over the summer, it also bought Skybox Imaging for $500 million in order to populate its Maps service with up-to-date imagery and, over time, help improve Internet access and disaster relief.

Rivals Facebook has similar ambitions, and is also looking at looking at drones, satellites, and lasers to assist in providing Internet access worldwide.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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