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Google Buys Satellite Maker Skybox for $500M

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Google on Tuesday announced it is buying Skybox Imaging, a satellite imaging company that could help the Web giant improve its maps.

"Skybox's satellites will help keep Google Maps accurate with up-to-date imagery," Google said in a news release. "Over time, we also hope that Skybox's team and technology will be able to help improve Internet access and disaster relief — areas Google has long been interested in."

Based in Google's hometown of Mountain View, Calif., Skybox started out five years ago with the goal to "revolutionize access to information about the changes happening across the surface of the Earth," the company said in a blog post. Skybox built and launched what it calls the "world's smallest high-resolution imaging satellite," which collects images and video of the earth.

Skybox SkyNode

"The time is right to join a company who can challenge us to think even bigger and bolder, and who can support us in accelerating our ambitious vision," Skybox said. "Skybox and Google share more than just a ZIP code. We both believe in making information (especially accurate geospatial information) accessible and useful. And to do this, we're both willing to tackle problems head on — whether it's building cars that drive themselves or designing our own satellites from scratch."

Google said it will pay $500 million in cash to acquire Skybox. The transaction is subject to customary closing conditions, including U.S. regulatory approvals.

The acquisition comes about a week after the Wall Street Journal reported that Google would shell out more than $1 billion for a fleet of satellites that will orbit the Earth in an effort to provide Internet access in under-served areas.

In April, meanwhile, Google also bought Titan Aerospace, a company that makes solar-powered, near-orbital drones that can fly for about five years nonstop. The Titan team is working with Google's Project Loon, a venture that provides Web connections to underserved areas via high-flying balloons.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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