Microsoft today unveiled its first non-Nokia handset: The Lumia 535.
Dubbed the "5x5x5" smartphone, the new Lumia packs a 5-inch screen and 5-megapixel front- and rear-facing cameras.
It comes in two flavors: 3G single SIM or 3G smart dual SIM, both loaded with Windows Phone 8.1 and the Lumia Denim update, which includes one-swipe notifications via Action Center, the Swype-like super-fast Word Flow, Live Folders, and personal assistant Cortana.
The 5-megapixel rear shooter syncs with the Lumia Camera app for image and video editing and sharing. The same wide-angle 5-megapixel front-facing cam built into the Lumia 730 and 735 smartphones can be found on the new Microsoft-branded Lumia 535.
The new phone is powered by a 1.2GHz quad-core processor, 1GB of RAM, and 8GB of internal storage.
The Lumia 535 will be available this month in green, blue, orange, white, dark grey, or black, with a microSD card slot and support for up to 128GB. Not surprisingly, it comes equipped with Microsoft services like Skype, OneNote, and 15GB of free OneDrive storage. Microsoft will also offer a cover created specifically for the Lumia 535.
There is no word on carrier availability, but once the new handset hits shelves, pricing for the single and dual SIM devices will vary by market and operator. Redmond estimates a price tag of about €110 ($136/£86).
Check out the colorful new smartphone in the video above.
Today's announcement was preceded by leaked images of the 5-inch Lumia 535, and its large-screen sibling, the so-called Lumia 1330. A larger handset was not announced today.
Following last year's $7.2 billion acquisition of Nokia's handset business, Redmond recently dropped the Nokia moniker and began to transition to its new "Microsoft Lumia" title. The move should avoid confusion with the existing Nokia, which now focuses on mapping and network infrastructure.
Microsoft will, however, continue selling entry-level Nokia phones, including the $25 Nokia 130, which will be joined in the future by additional handsets.