As expected, Apple today unveiled two new iPhones, the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus.
Both devices will arrive on Sept. 19, but Apple will start accepting pre-orders this Friday, Sept. 12. They will come in gold, silver, and space gray.
The iPhone 6 will cost $199 for the 16GB device, but Apple has bumped up the storage on the $299 version to 64GB, while you can get a 128GB iPhone 6 for $399. The iPhone 6 Plus, meanwhile, will be $100 more at $299 (16GB), $399 (64GB) or $499 (128GB).
The iPhone 5c will now be free, while the iPhone 5s will be $99.
The iPhone 6 display sports 1 million pixels, while its larger counterpart has 2 million, Apple's Phil Schiller said. That's 38 percent more pixels than the 5s on the iPhone 6 and 185 percent more on the 6 Plus.
Still, both new phones are slimmer than their predecessor at 6.9mm on the iPhone 6 and 7.1mm on the iPhone 6 Plus - down from 7.6mm on the 5s.
The larger screen allows for a horizontal view - flip the device on its side and the bottom row of icons switches to the right side. Schiller also talked up "Reachability" - just double-tap the Touch ID button and screen slides down so you can reach the top of the display with one hand. You now sleep and wake the phone with a button on the right side.
The iPhone 6 and 6 Plus sport the 64-bit A8 chip, which runs 2 billion transistors (the A7 has 1 billion). It was built using a 20nm process for a chip that's 13 percent smaller than the A7 and has a 25 percent faster CPU and 50 percent faster GPU. All together, these new iPhones are up to 50 percent faster than the original iPhone.
For the health conscious, the next-gen M8 motion co-processor will help you keep track of steps and distance. It can tell if you're cycling, walking, or running, Schiller said, and can estimate distance as well as elevation. A new barometer sensor measures relative elevation from air pressure.
For those wondering about battery life, Schiller said the iPhone 6 gets 11 hours of video watching and Wi-Fi browsing, and 10 hours of LTE or 3G browsing. The iPhone 6 Plus gets 12 hours of Wi-Fi, LTE and 3G surfing.
Both new iPhones include an 8-megapixel iSight camera. The iPhone 6 has digital image stabilization, while the 6 Plus has optical image stabilization. Shoot video at 30 or 60 frames per second and slow-motion shots at 120 or 240 frames per second. A new FaceTie HD camera includes an all-new sensor and 81 percent more light.
The new devices support up to 20 LTE bands, as well as 802.11ac and voice over LTE (VOLTE).
Stay tuned for more details. For more, follow PCMag's live blog of Apple's event.