Wearable tech devices have gotten a bad rap for sweeping style and fashion under the rug. Smartphones have entire marketplaces dedicated to fashionable covers and cases designed to make them look better, or more like you. And yet, wearable gadgets, including activity trackers for fitness, usually only come in one style, maybe with a few color options if you're lucky.
Fitbit today announced a new line of accessories, created in partnership with Tory Burch, designed to change the look of the Fitbit Flex activity tracker. The collection includes three basic options: a brass pendant on a chain ($175), a brass cuff bracelet ($195), and a few differently patterned silicone wristbands ($38 each).
To use any of the accessories from Tory Burch, you have to pop out the Flex tracker from its own silicone band, which comes included with the initial Fitbit Flex purchase. The pendant and bracelet both have a latch on the back that opens so you can drop in the tracker. The black tracker is then visible through the jewelry's open fretwork, which is a signature of Tory Burch.
The silicone bands work the same as the original Fitbit band, the only difference being the designs printed on them.
"From day one, we've known that form factor is crucial to creating a health and fitness tracking device that will fit into people's lifestyles and become truly 'wearable,'" said James Park, CEO and co-founder of Fitbit in a press release. "We designed Flex with this in mind, but our partnership with Tory Burch has taken wearable device fashion to another level, transforming our Flex tracker into an elegant accessory."
For more advice about activity devices, see how to choose a fitness tracker. Also check out 8 Stylish Gadgets You'd Actually Wear.