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Google Eyes Emerging Markets With Android One

 & Chloe Albanesius Executive Editor, News

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Google today opened its I/O developer conference with Android One, an effort that will help bring its mobile OS to emerging markets like India.

Google will provide partners with hardware reference designs and stock Android software, allowing for automatic updates. Using Google Play, users and carriers can then add locally relevant apps to the devices.

During his I/O keynote, Sundar Pichai, senior vice president of Android, Chrome, and Apps at Google, showed off a 4.5-inch Android device (pictured) with a dual-SIM, SD card, FM radio that would retail for less than $100.

Android One will launch with three providers in India this fall: Micromax, Karbonn, and Spice.

Ultimately, Google wants to bring high-quality, affordable smartphones to the next 1 million users, Pichai said.

Google is already working on a number of projects intended to help expand Internet access around the globe. There's Project Loon, which connects people via high-flying balloons. But the search giant also just purchased a satellite firm, Skybox, which Google said will be able to help improve Internet access and assist in disaster relief.

Google's I/O keynote, meanwhile, is still going on. Tune in live via the live stream.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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