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Optimize iCloud for iPhone in 6 Simple Steps

 & Jill Duffy Contributor

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Longtime Apple iPhone devotees and newly minted iPhone 4S owners alike just got a new operating system, iOS 5, and one of its major new components is iCloud, an online backup and syncing service.

That means all the apps, phone numbers, messages, calendar events, and other data stored on your iPhone can be saved and backed up to Apple's remote servers rather than your local computer. The same goes for data from your other Apple devices running iOS 5, like the iPad and iPad 2, iPod touch (third and fourth generation), as well as computers running Mac OS X Lion, such as iMacs.

If you own an Apple device, you definitely want to take advantage of iCloud. It has several incredible features, including the ability to track down a lost or stolen device (Find My iPhone, Find My Mac).

But when I set up iCloud on my iPhone, I found one major catch: I got 5GB of back-up storage space free, and out of the gate, I was already using 4.8GB! How could that be? I don't have that much stuff on my phone. I poked around my iPhone's Settings until I figured out how to customize iCloud to better optimize my free allotted storage. After about three minutes, I had gone from using 4.8GB to having 4.8GB remaining. Success!

Here's what you need to know to similarly free up space in your iCloud.

How to Optimize iCloud for iPhone

When you enable iCloud for iPhone, which is an option when first installing iOS 5 (see How to Get Apple's iOS 5), the service will automatically start syncing basic iPhone services like Mail, Contacts, Calendars, and more. Another choice at the bottom of the iCloud main settings page is Storage and Backup. Tapping into this feature lets you turn on iCloud Backup, which backs up your accounts, documents, and settings as well.

But what's not so clear is what shows up when you choose Manage Storage. Here, you'll notice that not only are the settings and such being backed up, but so are every one of your installed apps: Yelp, Facebook, Twitter, and all those free games and utilities you may or may not care about. Those were the culprits eating up most of my 5GB storage allowance.

Clearly, I didn't need to back up all my apps, especially the free ones that don't store anything of great personal significance. Sure, I want to back up and sync my to-do list app, Awesome Note (+Todo), but I don't really care if I lose information stored on most of the free apps that I have (and I've downloaded a lot of free apps in my day).

Admittedly, the option to tell iCloud which specific apps you want backed up is somewhat buried, but the chart below walks you through finding it, left to right, with detailed instructions below.

How to Optimize iCloud (for iPhone)

1. First, go to Settings and select iCloud. You'll see some apps here, but notice these are only the pre-installed Apple apps! We want to find all the apps.

2. Scroll down to Storage & Backup, and tap it.

3. Choose the third choice shown, Manage Storage. 

4. Select the entry for your phone under Backups. Mine is named simply "Jill's Phone."

5. Here, you'll see a list of the top five storage-using apps. Scroll down and click Show All, and then select, app by app, which items you want to back up.

6. Decide which of your apps you don't want to back up; toggle those to "off." A red button reading "Turn Off & Delete" will appear. If you click it, you'll still have the app and its data locally on your iPhone; you're just "deleting" its data from iCloud's backup.

At the bottom of the screen, you'll see how much space you have available. If you can clean up your app backup, you should be able to better optimize that free 5GB. Of course, if you want to back up everything, you can pay Apple for extra storage space, starting at $20 a year for 10GB more.

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About Our Expert

Jill Duffy

Jill Duffy

Contributor

My Experience

I'm an expert in software and work-related issues, and I have been contributing to PCMag since 2011. I launched the column Get Organized in 2012 and ran it through 2024, offering advice on how to manage all the devices, apps, digital photos, email, and other technology that can make you feel overwhelmed. That column turned into the book Get Organized: How to Clean Up Your Messy Digital Life. I was also the first product reviewer at PCMag to test fitness gadgets, including everything from early Fitbits to smart bras.

Currently, I'm passionate about the meaning of work and work culture, and I enjoy writing about how managers and employees can communicate better, with or without software. My most recent book is The Everything Guide to Remote Work. I also love a good workplace drama. 

In addition to writing about work, I cover online education, focusing on learning for personal enrichment and skills development. I have a soft spot for really good language-learning software. Although I grew up speaking only English, some twists and turns in life led me to learn Spanish, Romanian, and a bit of American Sign Language. I've studied at the university level, as well as at the Foreign Service Institute, where US diplomats and ambassadors learn languages.

My writing has also appeared in WIRED, the BBC, Gloria, Refinery29, and Popular Science, among other publications.

Follow me on Mastodon.

The Technology I Use

Squeezing every last bit of usage out of the devices I already own is the only way I can tolerate my personal consumption. In other words, I do not own the latest cutting-edge technology. I buy things that will last and try to take care of them.

My life is organized by Todoist, and my notes live in Joplin. Where would I be without Dashlane as my password manager? Probably locked out of all my many online accounts—I have more than 1,000 of them.

When I share my contact information, it's an excruciatingly long list of phone numbers, messaging apps, and email addresses, because it's essential to stay flexible while also remaining somewhat mysterious.

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