Amazon and retail partners took 95,000 pre-orders for the first Amazon tablet, the Kindle Fire tablet on its first day, according to a digital marketing firm.

That's about a third of the 300,000 first-generation iPads Apple sold on its first day, but still impressive given Amazon is only shipping the Kindle Fire on November 15.

On Wednesday, Amazon launched its first and long-awaited tablet, the Kindle Fire, for $199. Though it won't be released until November, Amazon and select retail partners, like Best Buy, began taking pre-orders and expect to to have the product shipped out in time for the holidays.

At Amazon's press conference, journalists weren't allowed to actually touch the product, but lead tablet analyst Sascha Segan got a good "Eyes On" With the Amazon Kindle Fire. Click on the slideshow below for his photos.

Pre-sales of Amazon's three other Kindles launched this week, the $70 original Kindle, $99 Kindle Touch, totaled approximately $25,000 units.

eDataSource estimated these figures by tracking email purchase receipts in 800,000 inboxes. The New York-based research firm has a database of millions of email, Twitter and Facebook marketing campaigns dating back to 2003, though it's not immediately clear where this information derives.

The Kindle Fire runs a heavily modified version of Android, hooks neatly into Amazon's gigantic book store, and is designed for multimedia consumption and, more than anything, reading. See our chart comparing specs and features in the Kindle Fire, iPad 2, and Barnes and Noble's Nook Color. Although the Kindle Fire offers about half the storage space of most other tablets on the market, Best Buy on Friday slashed the cost of the HTC Flyer from $500 to $300; the retail giant also recently knocked $200 off the retail price of the BlackBerry PlayBook.

Meanwhile Amazon has been marketing the Kindle Fire as an e-reader instead of a tablet. See The Amazon Kindle Fire: When Is a Tablet Not a Tablet? for more.

And if you think the Kindle Fire is a dumb name, you're not the only one; read John Dvorak's latest rant, Kindle Fire Enters a Peaking Pad Market.